Episode 49: Creating a Luxury Photography Brand with Liz Fogarty

Photography, Liz Fogarty, discusses branding for photographers

As soon as you visit Liz Fogarty’s website or Instagram account, you’ll notice instantly that Liz cares about her work— that she’s something special. Liz has perfectly curated images with a brand to match, and the work she’s put in has paid off.

A few topics from today’s show:

  • Growing your community through Instagram
  • Curating Instagram images to create a strong, cohesive brand
  • Using Instagram as your mini portfolio
  • Understanding your brand voice
  • How to get published (where to start, how to cultivate relationships with editors)
  • Working with photography assistants
  • How to capture wedding day details (and why it matters)
  • Educating your couples

Related Links:

Check out some of Liz’s work below.

Wedding images by photographer, Liz Forgarty

Did you enjoy this episode? I would absolutely adore a review on iTunes to help others find the podcast.

Episode 48: Alternative Ways For Photographers to Make Money with Carrie Swails

Photographer Carrie Swails

When Carrie Swails of Carrie Swails Photography went all in on offbeat weddings, she actually lowered her prices slightly to appeal to her perfect clients. She knew that she had to make up that income somewhere, so she started experimenting with new ways to make money as a photographer.

A few topics from today’s show:

  • Standing out by appealing to a very specific client type
  • New ways to make money as a photographer beyond sessions and weddings
  • Affiliate marketing

Related Links:

Carrie Swails wedding photographer

Check out some of Carrie’s work below.

Carrie Swails wedding photographer

Did you enjoy this episode? I would absolutely adore a review on iTunes to help others find the podcast.

Episode 47: Molly Mahar on Goal Setting and Self Confidence For Photographers

Molly Mahar, founder of Stratejoy

Molly, like many of us, woke up one day and realized that the life she had built for herself—working what she had imagined to be her dream job at a boutique hotel—simply wasn’t making her happy. Cue crisis, a search for herself, and after a lot of self discovery and travel, a new life.

Now Molly runs Stratejoy, where she empowers and gives tools to other women to help them find joy in a messy world. I’ve been through one of Molly’s courses myself, and it was so life changing that I knew I had to have her on the podcast.

A few topics from today’s show:

  • Inner conflict, feeling unfulfilled, making giant leaps and learning to adult
  • Gaining clarity for your dreams and your goals
  • How to set goals that will actually make you happy
  • Jealousy, comparison and defining “success”
  • Getting away from the expectations of others

Related Links:

Did you enjoy this episode? I would absolutely adore a review on iTunes to help others find the podcast.

Episode 46: Prepping for a Busy Photography Season

Allie Siarto, photographer and photography educator

It’s finally Spring here in Michigan (although you might not know it from the snow we’ve had in the past week), and I’m just a few short weeks away from really jumping into my “busy season” as a wedding photographer.

In today’s solo episode, I’m talking about what I’m doing to prepare my business so that it continues to run smoothly when my workload picks up.

Episode 45: Feuza Reis on SEO for Photographers

Feuza Reis on Search engine optimization (SEO) for photographers

We all know that search engine optimization is a huge deal as photographers, but how many of us actually know how to take action and make ourselves easier to find online?

Feuza Reis has a unique perspective as a photographer and SEO expert.

A Few Topics From Today’s Show:

  • The biggest SEO mistake photographers make
  • Image optimization
  • How to get found in local search
  • How to name your blog posts
  • Plugins to use to improve your SEO

Resources From Fuse:

Feuza Reis, Florida based SEO expert for photographers, walks into the sunset width=

 

Episode 44: Lauren Carnes on the Business of Storytelling

Lauren Carnes head shot and photo in Paris

Lauren Carnes started her career telling stories for brands as a public relations professional, and she transformed those skills into her own business—combining her storytelling skills through both words and photos to create a business with a unique angle.

I truly hope you’ll find inspiration for your own business in this episode—I know I did. How can you use the skills you’ve gained from previous experiences and careers to help your own photography business stand in a class of its own?

Find Lauren at laurencarnes.com and on Instagram at @laurenlcarnes

Photos by Lauren Carnes - food on a table and a wedding couple
Lauren Carnes Photography
 

Episode 43: How to Start Selling More Products in Your Photography Business

How to start selling more photography products without in person salesI started using Swift Galleries about a year ago to show clients what their photos would look like to scale on their own walls, and it completely changed my business for the better, so I knew that I needed to talk to Swift Galleries founder, Chris Scott, for the podcast.

Here’s an example from my own business of a mockup in Swift Galleries that inspired the client to buy exactly what I showed:

Swift Galleries
frame set

Topics From Today’s Show:

  • How to start selling wall art and keepsakes in your photography business.
  • Why your mindset toward selling products is all wrong, and how to shift it.
  • What you can do today to start attracting clients who want to buy wall art and products.

Related Links:

Free Product Photoshop Templates

I have a special treat for you because you’re a Photo Field Notes listener. You can grab three free product templates below. All of the images are customizable—insert your own photos to share on social media to get your clients excited about displaying their final photos in product form.

Specific product resources will be listed with the download. Enjoy!

smart templates to add your own photos to an album design
smart template to add your own photos to frames to preview to clients
Smart template to add your own image to a frame with an album

Episode 42: Q&A: Building an Associate Photography Team

how to hire associate photographers for weddings

Today’s episode was inspired by a list of questions from a photographer who is thinking about starting her own associate wedding photographer program. Melissa, props to you for doing your research and asking questions before starting a program yourself. I hope this episode is helpful to you!

A Few Questions From Today’s Show:

  • How do you find the right person to be your associate photographer?
  • How do you advertise associate photographers?
  • How do you manage associate photographers (client meetings, payments, etc.)?
  • Do you provide assistants and second photographers, or does your associate provide them?
  • Who edits the weddings and sessions?
  • How do you handle branding if your associate has a business of his or her own?
  • How do you handle liability with associate photographers?

Related Resources:

Photo by Lauren Nicole, and Allie & Co. Photography Associate Photographer.

Episode 41: Bootstrap Your Brand

how to choose brand colors

I’m back after a bit of a hiatus with my very first solo episode of Photo Field Notes! Today I’m talking about how to bootstrap your brand—how to create all of your branding elements (logo, color scheme, fonts, website, packaging, etc.) without spending a fortune and going into debt.

To go along with this episode, I’ve put together a one page resource guide with my favorite resources for inexpensive branding elements. You can download it here:

get the free resource guide: bootstrap your brand

Topics From Today’s Show:

  • How I use Pinterest to understand my ideal client
  • How to create a logo for your photography brand without spending a fortune
  • Using fonts in your brand
  • How to find color palettes for your brand
  • Putting together your brand packaging
  • Where to find templates for building your website quickly and inexpensively
  • How to handle tech support for your business website
  • What you choose to wear in front of clients
  • Presenting your brand in social media

Episode 40: Jamie Larson on Community Over Competition in Photography

Jamie Larson

When Jamie Larson first became interested in photography, she casually asked a wedding photographer for advice. The photographer brushed her off, and that set the tone for her future attitude toward the photography community—she wanted to be helpful and build community over competition.

A few topics from today’s show:

  • How to start doing to in person sales (and how to get clients excited about in person sales).
  • How to meet for in person sales when you don’t have a studio.
  • How to present the images to clients during in person sales.
  • How to prepare clients for in person sales.
  • Getting past “making excuses” so you can make leaps in your business.
  • Where Jamie’s clients come from.
  • Moving to a new city as a photographer.

Check out Jamie’s family photos below, and be sure to find her on thesnapsociety.com, Jamie Larson PhotographyInstagram, Facebook and Periscope (snapwithjamie).

Jamie Larson Photography jamie_larson_0003 jamie_larson_0004 jamie_larson_0005

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