How to Make Kids and Families Look Great in Photos with Jessica Weinstock

Jessica Weinstock is a family, child and newborn photographer in the Chicago area. In today’s episode, she’s sharing: How she went from vet tech to full time family photographer What happened when she nearly tripled her prices Where her clients are coming from How she books out her year in advance How she preps her clients for a successful session…

Read the Post

What it Costs to Run a Photography Business

During money month on the podcast, I’ve talked about the psychology that goes into seeing something as high quality or valuable, ten ways to add value to your photography services, and how to price your services based on value. This week, I’m talking about a different money topic—spending and budgeting. I’m breaking down what it costs to run my photography…

Read the Post

Understanding Consumer Psychology as a Photographer

I’m sharing some basic concepts related to consumer behavior. You may think that you’re judging a product based on the general quality of the product itself (intrinsic cues), when in fact, a huge part of your judgement comes from other factors that make us feel a certain way about the product (extrinsic cues). I’ll share some specific examples, both photography related and stories about other products, to illustrate how consumers are actually judging the quality of your work (this might surprise you).

Latest From Instagram

Copyright © 2018 · Theme by 17th Avenue