What to Put on Your Photography About Page with Chris Scott

Today on the podcast, Chris Scott from Swift Galleries and I are chatting about what it takes to create an “About” page that truly stands out from the crowd and helps you to attract your ideal clients from the get go. This episode was inspired by a question from Katie Bosler (@kaboslerphotography). If you’d like to have your questions answered…

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Taking Control of Your Money with Megan Lane

Today on the podcast, Megan Lane of Megan Lane Photography is talking all about money management, including: Why our business finances are so important The eight goals we should have with our business finances Tips to get started if you struggle with money management Bonus: Why limiting what we offer to our clients will create a better client experience Get…

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How to Make Kids and Families Look Great in Photos with Jessica Weinstock

Jessica Weinstock is a family, child and newborn photographer in the Chicago area. In today’s episode, she’s sharing: How she went from vet tech to full time family photographer What happened when she nearly tripled her prices Where her clients are coming from How she books out her year in advance How she preps her clients for a successful session…

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What it Costs to Run a Photography Business

During money month on the podcast, I’ve talked about the psychology that goes into seeing something as high quality or valuable, ten ways to add value to your photography services, and how to price your services based on value. This week, I’m talking about a different money topic—spending and budgeting. I’m breaking down what it costs to run my photography…

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Understanding Consumer Psychology as a Photographer

I’m sharing some basic concepts related to consumer behavior. You may think that you’re judging a product based on the general quality of the product itself (intrinsic cues), when in fact, a huge part of your judgement comes from other factors that make us feel a certain way about the product (extrinsic cues). I’ll share some specific examples, both photography related and stories about other products, to illustrate how consumers are actually judging the quality of your work (this might surprise you).

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