Understanding Consumer Psychology as a Photographer

I’m sharing some basic concepts related to consumer behavior. You may think that you’re judging a product based on the general quality of the product itself (intrinsic cues), when in fact, a huge part of your judgement comes from other factors that make us feel a certain way about the product (extrinsic cues). I’ll share some specific examples, both photography related and stories about other products, to illustrate how consumers are actually judging the quality of your work (this might surprise you).

Why You Should Over-Communicate With Your Photography Clients

Today on the podcast, I’m talking about why photographs should be over-communicating with their clients every step of the way. I’m telling you how many touch points I have with my clients, when I get in touch with them to create a great client experience and set expectations, and what to do when things go wrong with a client project.

Does Blogging Still Matter to Photographers?

I’ve read a few comments from photographers on Facebook wondering if blogging is “dead” now that people are thoroughly distracted by other forms of social media. So today I’m sharing why blogging is far from dead. In fact, it’s a brilliant way to market your business and repurpose content to make your client experience the best that it can be. Listen in to find out how.

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