Episode 136: The Evolution of Photography Marketing with Mikkel Mihlrad

How to market your photography business - the evolution of photography marketing

I’ve had Mikkel on my podcast a few times since we first met as “blind” roommates at WPPI in 2011. Today, Mikkel is back to talk about her changing experiences with marketing her photography business, including styled shoots, getting published, blogging, Pinterest and SEO.

Check out Mikkel’s previous episodes:

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Episode 135: 5 Reasons Photographers Pay Too Much in Taxes with Andrew Jordan

Tax day is coming up. Are you ready? Today on the podcast, I’m talking with Andrew Jordan, the CPA behind Big Picture CPA, a company that specifically works with photographers across the U.S.

Related Resources:

Andrew is sharing important tips for photographers when it comes to taxes and bookkeeping, including five reasons why photographers may be paying too much in taxes. Listen in to find out whether you’re making any of these mistakes.

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Episode 134: What to do When Your Photography Client Isn’t Happy With Your Photos

What to do when your clients are unhappy with their photos with photographer, Allie Siarto

Every photographer dreads the moment that a client comes back unhappy with his or her photos. So what can we as photographers do when this happens? In today’s episode, I’m talking about how to avoid those moments in the first place, and what to do in cases where clients do come back unhappy (including a few personal experiences from my own business).

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Episode 133: Photographers Share Their Most Cringeworthy Moments Behind the Lens (Part 2)

Photographers share their most cringeworthy moments behind the lensI shared my first episode of cringeworthy stories that fellow photographers shared back on Halloween, and it was so much fun that I knew I wanted to put together another episode of cringeworthy photographer stories.

Today I’m sharing part 2 with even more (and even more horrifying) real life photographer stories. And a quick disclaimer this time around – these stories are not all appropriate for children, so if you’re listening with children around, you may want to hit pause and wait until later to listen (but I promise that it’s worth the wait for some of these hilariously entertaining stories).

One more quick note – I’m delaying the Mini Portfolio Critique while I’m in New York City this week to see “Harry Potter and the Cursed Child.” You now have until March 26, 2019 to enter.

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Episode 132: How to Handle Bad Weather as a Photographer

how to handle rain and bad weather as a photographerRain, wind, and dark clouds can be a photographer’s worst enemy. In this episode, I’m talking about how I approach bad weather for portraits versus weddings. Learn how I handle rain as a photographer, when I reschedule, and how you can better prepare yourself for bad weather in your own photo business.

Announcements:

  • There’s still time to enter my Mini Portfolio Critique Giveaway. I’ll announce the winner on March 11. Get a second entry by commenting on any post @photofieldnotes to tag a friend who might enjoy the podcast.
  • After many requests, Design Aglow and I have launched a new course for portrait photographers: Virtual Product Sales for Portrait Photographers. This course walks through my exact process for selling products after each portrait session without in person sales. Get the style guide template that I use to prep my clients for their session and inspire them with tips to style their professional products into their homes, get the exact email templates that I use for my sales, and get a complete video walkthrough of the whole system.
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Episode 131: How to Treat Your Clients Without Buying Them Physical Gifts

5 best apps for engaged couples

treat your clients without buying them physical giftsToday on the podcast, I’m sharing the ways that I treat my clients without buying them physical gifts. I’ll tell you how many of you buy gifts for your clients, and I’ll share how I’m spending my money differently these days when it comes to creating a remarkable client experience.

And be sure to grab my list of five free apps to share with engaged couples. Share these on your private Facebook group for clients, or incorporate them into an email as a touchpoint to stay in touch with your clients.

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Episode 130: How to Make Your Photos Look More High End

how to make your photos look more high end

Today on the podcast, I’m sharing ten easy ways to make your images look more high end.

Do you have other tips or ideas for how you make your images stand out? Message me through @photofieldnotes for a chance to be featured on a future episode.

Related Resources:

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Episode 129: Are Photo Contests Worth it? Here’s How to Approach Them

Are photo contests worth it? Here's how to approach them

This week I’m sharing my experiences and perspectives around photo contests. Are they worth it? Should you pay for them? How should you approach them?

If you missed last week’s episode about how to sell more photo products in your business without adding any more meetings to your plate, check it out here.

Related Link:

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Episode 128: How to Sell More Products in Your Photo Business Without In Person Sales

how to sell more products in your photography business without in person sales

Today’s show is a special episode—this is essentially the audio version of the Facebook Live webinar that I’m putting on with Design Aglow to walk through my four step process for selling more products to my clients without using in person sales. Listen in for quick tips, or jump over to the Facebook Live recording to see me, see the visuals, and leave questions.

Want the full step-by-step directions to set up your virtual sale and the customizable style guide to share with your clients?

Get the Course: Virtual Product Sales for Wedding Photographers

At the end of the course, you will:

  • Have a gorgeous and professionally designed Style Guide Magazine to mail or email to clients before the wedding to prep them for the photography experience, get them inspired to buy wedding products and build excitement for the virtual ordering session after the wedding.
  • Be equipped with the proper sales process, tools and email templates to start selling more wedding products online after each wedding without committing extra evenings and weekends to client meetings.

virtual product sales

The course includes:

  • Style Guide Magazine Template: The Style Guide Magazine walks clients through preparation for their wedding or portrait photography and inspires them with ideas to style best-selling keepsake products into their homes; it also preps them for the virtual ordering session after the wedding or portrait session.
    • 28 pages of layered & editable Photoshop files designed to be printed as a mini-magazine to be mailed to clients or shared online. Magazines are designed to be printed as 5.375×8.25” MagCloud Saddle Stitched Pamphlets and to fit into an A9 envelope.
    • Insert your own images into the magazine with our pre-sized product mockups with smart objects.
    • Customizable product mockups [(18 in the Wedding version ($180 value), 16 in the Portrait version ($160 value)], along with stock product images to use on your website or in social media (15 in the Wedding version and 14 in the Portrait version).
    • All layouts, embellishments, text, colors, and design elements are completely customizable.
  • Virtual Product Sales Course:
    • PDF document outlining the full virtual sales process from beginning to end.
    • Prewritten email templates with professional verbiage.

What about portrait photographers?

A lot of you asked for a separate Style Guide Magazine template for portrait sessions, so you now also have the option to get the Portrait Style Guide Magazine that I’ve been using in my business for years – with a spruce up from the amazing designers at Design Aglow (click on “Options” to see this option). Here’s what it includes:

  • 28 pages of layered & editable Photoshop files designed to be printed as a mini-magazine to be mailed to clients or shared digitally. Magazines are designed to be printed as 5.375×8.25” MagCloud Saddle Stitched Pamphlets and to fit into an A9 envelope (these are easy to mail with a two ounce stamp – add in A9 stationary for a personalized thank you note).
  • Tips to prepare your portrait clients for a successful session, including what to wear, how to approach hair and makeup, and other helpful tips for a successful session.
  • Expectation setting to prepare your clients to purchase products after the session, whether in person or virtually (professionally written text is included for both options).
  • Home styling tips to inspire your clients to integrate print products into their own homes based on a curated list of best selling products.
  • 16 customizable mockups to insert your own images (a $160 value in itself – you’re free to use these on your website, in social media, or in other marketing).
  • 14 additional product stock images to use on your website, in social media, or in other marketing.
  • All layouts, embellishments, text, colors, and design elements are completely customizable.

This whole system has been a game changer for me over the past few years, and I’m excited to finally share it with you.

And if you act fact, you’ll get $50 off the full course.

Jump on over to check out the details.

I’m so excited to be a part of big changes for your new year 🙂

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Follow @photofieldnotes for quick tips, episode updates, and to be featured in a future episode. To get future episodes and other goodies, be sure to subscribe in iTunes, follow @photofieldnotes on Instagram, and sign up to get bonus guides, freebies, discounts and goodies below:



Episode 127: Sharing My 2019 Goals for my Photography Business

sharing my 2019 goals for my photography businessToday I’m sharing my top photography business goals for 2019, including what I want to focus on, what I’m going to experiment with, what I’m going to change, and areas that are still big question marks.

Related Resources:

Be sure to mark your calendar for January 10 at 4:00 PM ET. I’ll be hosting a webinar on Facebook with Design Aglow about how to make more product sales in 2019 without in person sales. Sign up below to get the link when it goes out, along with other updates.

Stay in the Loop

Follow @photofieldnotes for quick tips, episode updates, and to be featured in a future episode. To get future episodes and other goodies, be sure to subscribe in iTunes, follow @photofieldnotes on Instagram, and sign up to get bonus guides, freebies, discounts and goodies below:



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