Episode 179: Intuitive Marketing with Casey Crowe Taylor

Intuitive marketing with Casey Crowe Taylor

Marketing doesn’t have to feel hard or icky. There is a huge false conception around what marketing is in the entrepreneural space, and it’s Casey Crow Taylor’s mission to help creatives find their own unique marketing process that not only works but is FUN for them. We’ll also talk about pivoting in your business and using Instagram in a way that works for you.

Resources

Episode 178: How to Create Evergreen Funnels to Get Consistent Photography Leads with Kate Kordsmeier

How to Create Evergreen Funnels to Get Consistent Photography Leads with Kate Kordsmeier

Today I’m talking with Kate Kordsmeier about how to set up evergreen funnels to drive consistent leads to your photography business.

Kate Kordsmeier is a writer, educator, and creative entrepreneur. She lives in Atlanta with her husband, two kids, and three fur babies. She was a full-time journalist for nearly ten years and was featured in several high-profile magazines. After being diagnosed with PCOS and leaky gut syndrome, she started a holistic wellness blog, Root + Revel, which became incredibly successful.

After turning her blog into a six-figure business, she created my course The Six-Figure Blog Academy, where she teaches students how to monetize their blogs using the exact step-by-step method she did for her. She also has a podcast, Success With Soul, where she dives deeper into how she work from a place of rest, not hustle.

Resources:

Episode 177: How to Create Moment-Driven Photography Rather Than “Manufacturing” Moments with Gina Brocker and Angie Bonin

How to Create Moment-Driven Photography Rather Than "Manufacturing" Moments with Gina Brocker and Angie Bonin

Gina Brocker and Angie Bonin don’t want to manufacture moments. They don’t want to have people fake that they are buttoning a wedding dress or fake that they’re playing with their children. They want to capture real moments in life that mean something to people. Photographing a bowling date night? Yes, please.

On today’s episode, they’re sharing how staying true to this vision has helped them to run exceptional businesses – and how you can do it too. Gina Brocker and Angie Bonin are Boston-based wedding photographers and the Co-Founders of Revealing The Narrative, a comprehensive wedding photography course that walks students through creating and building a profitable photography business. They are also the founders of Gina Brocker Photography and Angelina Rose Photography, respectively.

Resources

Revealing the Narrative is a photography course that provides a path forward to new and struggling photographers as they create a sustainable and fulfilling moment driven photography business by eliciting human connection.

Check out other photography business resources in the Photo Field Notes Shop.

See more from Gina and Angie:

Episode 176: How to Make Wise Financial Decisions in Your Photo Business with Danielle Hayden

How to make wise financial decisions in your photography business with Danielle Hayden

As a small business owner, you’re responsible for every financial decision in your business. Today, Danielle Hayden is walking through why she recommends keeping a financial dashboard (and what should be in it) to make ongoing business decisions. She’s talks about how to use those numbers to set your goals and run your day like a CEO, planning for seasonality, paying yourself, and how to decide which investments are worth the risk in your business (Studio? Elaborate mini session setup? New gear? Training?).

Danielle Hayden is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series.

When Danielle isn’t crunching numbers on her clients’ behalf or crafting the next iteration of the Profit Planner, you can find her hanging with her two kids as she inspires them to lead their fullest lives or doing any, and almost every fitness-related activity ranging from Spartan races to pilates.

Resources Mentioned:

Episode 175: Up Your Profits in the New Year with Rachael Boer

A photo of Rachael Boer with the title Up Your Profits in the New Year with Rachael Boer, episode 17 of the Photo Field Notes Podcast for photographers

Today I’m talking with Rachael Boer about how in person sales can boost your profits and how to connect with those clients. We’re also chatting about free and low-cost marketing ideas for your photography business.

Rachael Boer is a portrait photographer based in Memphis, TN with 12 years of experience in the portrait business. She’s a Certified Professional Photographer and holds a Photographic Craftsman degree from the PPA. In addition, Rachael runs IPS Mastermind, a business education platform that helps photographers run their businesses more confidently and profitably.

Use the coupon code halfoff to save 50% on your first month of Revive on IPS Mastermind

Episode 174: How to Photograph Details Like a High End Photographer with Emily Reiter

How to photograph details like a high end photographer with Emily Reiter, photo filed notes - a head shot of Emily with the title over it

Emily Reiter is the founder of Anna Delores Photography and a wedding photography educator who empowers fellow creatives to grow their businesses with elevated styling skills, connections with wedding vendors and publications, and entrepreneurial savvy to maximize long-term success.

Former careers in visual merchandising and a business startup have provided Emily a unique skill set ideal for flourishing as a creative entrepreneur, and she is passionate about sharing what she’s learned with other wedding professionals. Whether through in-person workshops, online courses, or one-on-one mentoring, Emily loves to lead other photographers to a thriving career in the wedding industry.

Find Emily Online:

Featured Resource:

Episode 173: How to get Press for Your Photography Business with Christina Nicholson

Episode 173: How to get Press for Your Photography Business with Christina Nicholson

Christina Nicholson is a former TV reporter and anchor who now owns and operates a public relations firm, Media Maven. She helps small business owners earn exposure through media relations, video production, writing, and blogging. In episode 173, she’s sharing her tips for getting your photography business featured in the press.

See sample media pitches that worked:

Find Christina on Instagram:

Featured Resources:

Episode 172: How to Market Your Business Through Storytelling with Michelle Knight

Title: Episode 172: How to Market Your Business Through Storytelling with Michelle Knight - with a photo of Michelle Knight laughing on a beach

Michelle Knight is a mother, wife, world traveler and storyteller. She is also a Personal Brand Coach and Marketing Strategist and the founder of Brandmerry.com.

She works with entrepreneurs to create an authentic, captivating and money-making brand through the power of story. Michelle supports business owners at various stages of their business who share one common goal – creating an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work. Now she travels full-time with her family around the US and Europe and spends her time supporting women to achieve time, financial and location freedom.

Resources From Michelle Knight:

Episode 171: How to Stand Out Online in 2021 with James Patrick

How to stand out online as a photographer in 2021 with James Patrick - a photo of Jame Patrick looking to the side holding his camera

James Patrick is an award winning photographer, best selling author, entrepreneur coach, podcast host and public speaker based in Phoenix, AZ. He is the founder of FITposium, an annual conference guiding fitness entrepreneurs to grow their careers. James has received a variety of awards for his work as a photographer, marketer and entrepreneur.

Leveraging his diverse experience, James has presented on stages coast-to-coast in the United States and has been interviewed for numerous TV, radio, magazine, newspaper and podcast features. James is the author of FIT BUSINESS GUIDE: The Workout Plan for Your Brand and is the host of the Beyond the Image Podcast. His mission is to create art and opportunity for others.

Resources from James Patrick:

  • Text 480-605-3254 and ask for the lighting guide
  • Instagram: @jpatrickphoto

Resource of the Week:

Episode 170: How to Add Video to Your Photography Services with Kelli White

How to add video to your photography services with Kelli White

Today on the podcast, Kelli White is sharing how she built her business in both photography and videography, and how you can expand your own business with video.

Kelli is an Indianapolis based photographer and filmmaker, where she works with families, couples and brands to tell authentic stories through photos and video. Kelli has a passion for educating and encouraging new female filmmakers through her videography education website, She Learns Video.

Learn More From Kelli:

Featured Resource:

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