Episode 153: Surviving in Your Photography Business During Difficult Times with KT Merry

Consistently celebrated as a top wedding photographer and featured in publications like Vogue, Harper’s Bazaar and Martha Stewart Weddings , KT Merry shoots exclusive destination weddings and editorials across the globe. A passionate conservationist, entrepreneur, adventurer, and lifelong learner, KT also mentors other photographers via public speaking, private coaching, and her signature online masterclass, The Abundance Plan.

Side Note – it was also fun to see that KT recently worked with Caleb Lee from East West, who filmed a 2013 personal video project for me and my husband, Jeff, when we lived in DC.

In this episode, we’re talking about how KT Merry built her business photographing high end weddings, destination weddings, celebrity weddings, and getting featured in major magazines. We’re also talking about why simplicity can help you stand out from the noise, how KT is dealing with 2020, and positive business planning during a crisis.

Find KT Merry online:

Episode 152: How to Diversify Your Photo Business with Photography Classes (Even with Social Distancing) with Cyrissa Carlson

How to diversify your photography business by teaching photo classes

You may remember Cyrissa Carlson from Episode 104 about social media marketing. Today, she’s back to talk about how you can diversify your photography business through local photo classes, even in the age of social distancing.

Resources:

FREEBIE8 steps to teaching your own photo class

The Sparkle Academy Workshop

30% off discount code for your people: PHOTOFIELDNOTES

Find Cyrissa on Instagram at @sparkle.society

Episode 151: How to Find Your First (or Next) 10 Photo Clients with Emily Jenks

How to find your first (or next) 10 photography clients with Emily Jenks

Emily Jenks is a San Francisco based photographer, attorney, and educator. What makes her most happy in her work life is to have happy clients – whether it is a photography, legal, or photography education client.

Today on the podcast, episode is sharing her strategies for finding your first (or next) ten paying clients. Learn how she made more money as a photographer than she did as an attorney.

Find Emily on Instagram at @emilyjenksphotography

Episode 150: Stand Out by Tapping into the Unique Stories of Photo Clients with Stormy Solis

Stand out by tapping into the unique stories of photo clients

Stormy Solis is an award winning family photographer based out of Denver, Colorado. She captures poetic moments in epic locations around the world. Her photography is full of heart and imperfect like people. Her deep rooted love of nature and honest moments are reflected in her work.

We’re talking about why tapping into the heart of our work and the unique stories of each family we capture is more important now than ever, in the come-back from COVID as non-essential business owners.

Learn More:

Episode 149: The Five Steps of the Selling Staircase with Nikki Rausch

The Five Steps of the Selling Staircase

I’m taking with Nikki Rausch from Sales Maven about how photographers can approach sales without feeling like cheesy sales people. We’ll walk through the the five steps of the selling staircase:

  • How to create a positive first impression that establishes a real connection
  • The difference between using a ‘cat-calling’ and ‘dog-calling’ technique to create curiosity (Spoiler: cats are better than dogs in this instance)
  • Using the ‘discovery phase’ to understand our client’s needs
  • Why we should propose the services that our client needs, not what we think they can afford
  • How to recognize and respond to buying signals

Get Nikki’s ebook: Closing the Sale

This show is brought to you in part by the Book More Weddings Summit

This free summit was created to help you attract more of your ideal clients and book more weddings so you can be more profitable and grow your wedding business. You’ll learn from 20+ incredible wedding industry speakers with topics ranging from How Engaged Couples Are Using Instagram to 4 Steps to Book High-Paying Clients, and everything in between. The summit kicks off on April 20th and it’s going to be 4 action-packed days that you won’t want to miss. Get your free ticket here

Episode 148: Navigating Unemployment and Accounting as a Photographer in the Age of Coronavirus with Andrew Jordan

Navigating unemployment and accounting as a photographer in the age of coronavirus (heading image with Allie Siarto working from home)

Accountant, Andrew Jordan, jumps on the phone to answer questions about photographers facing income loss and unemployment during the Covid-19 pandemic.

Topics from today’s show:

  • Learn about resources for handling the crisis of unemployment
  • How to adjust estimated taxes while income is at a standstill
  • Should we be paying sales tax on deposits collected but not completed?
  • For solo business owners who have payroll set up (S-corp), should we just stop payroll? 

Learn more about Big Picture CPA:

Episode 147: Why Google Ads and Remarketing Could Be Game Changers for Your Photography Business with Deirdre Andrews

Why Google Ads and Remarketing Could Be Game Changers for Your Photography Business with Deirdre Andrews

Marketing expert, Deirdre Andrews, walks us through how she used Google Ads and remarketing to grow her brother and sister-in-laws dance studio into one of the top dance schools in their city, and how you can use these tools to grow your photo business in combination with SEO.

Quick Resources:

Episode 146: Quick Tips for Running Successful Mini Photo Sessions with Jess Majchrowski

My good friend, Jess Majchrowski, is a St. Charles family and newborn photographer. In this episode, Jess tells us how she sells out her mini sessions, how to set up booking mini sessions, and how she prices photo mini sessions for profit.

Relevant Resources:

Episode 145: How to Dig Deep to Understand Your Ideal Clients with Erin Youngren

Erin Youngren has developed a plan to help photographer better understand their ideal clients.

Today I’m talking with Erin Youngren, who runs three distinct photography brands along with her husband, Jeff: The Youngrens, their associate brand, Clove & Kin, and their commercial brand, Bauman Photographers.

Today, Erin is walking us through her approach for digging deep to truly understand what our ideal clients value. She also tells us why she and Jeff chose to separate out their three brands rather than keeping them under one brand.

Access Erin’s class to dig deeper on understanding your ideal client at https://theyoungrens.com/dreamie-class

This episode is supported by:

Episode 144: How to Write Copy That Gets You Booked as a Photographer with Rachel Greiman

How to write copy that gets you booked as a photographer with copywriter Rachel Greiman from Green Chair Stories

Rachel Greiman is a copywriter and documentary family photographer in Philadelphia, PA. She owns Green Chair Stories, a company committed to taking photographs and writing words that look and sound like real people. In this episode, Rachel walks us through her tips for writing copy that will help you show your strengths and get those clients booked.

Get ready to learn how to dive into simple market research that could make all the difference for the future of your business.

Related Resources:

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