Episode 113: Understanding Consumer Psychology as a Photographer

understanding consumer psychology as a photographer

I’m officially dedicating the month of September to all things money—this week we’re going to talk about the psychology of how consumers perceive quality, next week I’ll share specific ideas for creating more value for your clients as a photographer, and then we’ll get into specifics about pricing your services based on value (with some great tips from a pricing expert—I can’t wait to share it).

This week, I’m sharing some basic concepts related to consumer behavior. You may think that you’re judging a product based on the general quality of the product itself (intrinsic cues), when in fact, a huge part of your judgement comes from other factors that make us feel a certain way about the product (extrinsic cues). I’ll share some specific examples, both photography related and stories about other products, to illustrate how consumers are actually judging the quality of your work (this might surprise you).

Related Freebie:

Follow @photofieldnotes for quick tips, episode updates, and to be featured in a future episode. To get future episodes and other goodies, be sure to subscribe in iTunes, follow @photofieldnotes on Instagram, and sign up to get bonus guides, freebies, discounts and goodies below:



Episode 112: Conquering the Technical Side of Photography with Dawn Richardson

Conquering the technical side of photography; what kind of computer do I need as a photographer?
I was talking to my friend Jess from Bella Tu Photography about my Lightroom woes—ever since I updated Lightroom, my editing life has been a nightmare. She sent me a blog post from Petapixel that confirmed that I wasn’t the only one feeling this way, and then I saw another post about Adobe’s next release that won’t support older OSes (good to know for those of you who haven’t updated in a while).

Fear not. Today on the podcast, Dawn Richardson is walking through some of the key points that will help you conquer technology in your photography business, including:

  • Creating a backup system for your files
  • Why you shouldn’t delete individual photos directly in your camera.
  • Buying a computer that can handle your editing needs (Lightroom and Photoshop)

Find Dawn on Instagram @dawnelizabethstudios, and be sure to check out her photography website to sign up for her newsletter and to learn more about her mentoring.

Follow @photofieldnotes for quick tips, episode updates, and to be featured in a future episode. To get future episodes and other goodies, be sure to subscribe in iTunes, follow @photofieldnotes on Instagram, and sign up to get bonus guides, freebies, discounts and goodies below:



Episode 111: Photographers: How to Deal with Photoshop Retouching Requests

See the language I use to set expectations around retouching

how to deal with retouching requests as a photograhperHave you ever had a client ask you to touch up their skin or whiten their teeth? Maybe they’ve even asked you to make them look a bit thinner. Today on the podcast, I’m talking about how I deal with Photoshop retouching requests, and how I protect myself from getting bombarded with hours of extra retouching work.

You can also download the language I use in my contract that lays out how I will handle retouching. Note that I’m not a lawyer, and this is not legal advice. This is simply how I do it. Please consult your lawyer before adding language to any contract.

Follow @photofieldnotes for quick tips, episode updates, and to be featured in a future episode. To get future episodes and other goodies, be sure to subscribe in iTunes, follow @photofieldnotes on Instagram, and sign up to get bonus guides, freebies, discounts and goodies below:



Episode 110: 10 Tips for Better (And More Profitable) Group Photos

how to take large group photos
Listen to the full episode to hear more details about each tip.

  1. Get organized ahead of time. Have your client list out group combinations.
  2. Give yourself enough time. Tell them to anticipate about 3-5 minutes per grouping, so if they have 30 minutes at a wedding, for example, aim for around ten groups. If they want more, they need to leave more time.
  3. Choose someone to be the helper—this is the person who takes the list and reads the names and helps organize while I’m focused on getting people in there and lined up. And if it’s a wedding, it cant’ be the wedding day coordinator or any parent…because they have other things to do, and I’ve learned the hard way that they just won’t be able to do it.
  4. Choose the right lens for your photos. As your groups get bigger, don’t just go wider on your lens. You need to step back. I still use my 85 as much as I possibly can—I just step way back and let them know what I’m doing. If you use a wide lens with a big group, the people on the sides are going to look distorted and weird, and no one wants that.
  5. Pose the group. If I have ten people, I’ll stand them in one straight line (angle each person 45 degrees toward the center). If there are more than ten people, I’ll grab chairs or create rows.
  6. Getting kids to look. If I have an assistant, I’ll have the assistant help get kids’ attention (or a wedding guest). I also use my expo disc (because it’s shiny) or pop out my reflector as a “magic trick” and show them the shiny gold side.
  7. Talk them through it. If I’m backing up, I tell them that I’ll let them know when I’m ready. I tell them that I’m going to take at least five photos to make sure I have eyes open, and I tell them when I’m all set.
  8. For weddings, push some photos to the reception if you have to (e.g. high school friends, college friends, extended family, etc.). Have the MC call everyone to the dance floor or take everyone outside to a clear space.
  9. Frame your photos for the frame. Leave enough space on the edges to crop and frame the photos, and be sure to give everyone an opportunity to buy the prints. At weddings, I have cards that tell them where to find the gallery to sign up to get an alert when the photos are live.
  10. Always ask to make sure that you’ve gotten everything they want.

Follow @photofieldnotes for quick tips, episode updates, and to be featured in a future episode. To get future episodes and other goodies, be sure to subscribe in iTunes, follow @photofieldnotes on Instagram, and sign up to get bonus guides, freebies, discounts and goodies below:



Episode 109: Bartering Ideas for Photographers (Listener Contribution Episode)

grab my free styled frame stock photo
styled stock frame imageToday on the podcast, I’m sharing your ideas for bartering your services as a photographer (along with a few of my own ideas). Thanks for my contributors this week, who shared their own bartering experiences:

If you want to grab this image that I created in collaboration with All Grand Events (as a part of our own barter), you can grab it here, then insert your own image to share online. Be sure to tag @allgrandevents or http://allgrandevents.com to give Emily credit for her gorgeous floral styling.

Related Episodes:

Follow @photofieldnotes for quick tips, episode updates, and to be featured in a future episode. To get future episodes and other goodies, be sure to subscribe in iTunes, follow @photofieldnotes on Instagram, and sign up to get bonus guides, freebies, discounts and goodies below:



Episode 108: Why You Should Over-Communicate With Your Photography Clients

communicating with photography business clientsToday on the podcast, I’m talking about why photographs should be over-communicating with their clients every step of the way. I’m telling you how many touch points I have with my clients, when I get in touch with them to create a great client experience and set expectations, and what to do when things go wrong with a client project.

I’m also hosting a giveaway! Today through August 9, 2018, you can enter to win a free download of my Bride Guide Autopilot Email Series. I created three months of weekly emails to keep in touch with my brides after booking—I use the series to give them tips to create a smoother wedding day to and build trust. To enter, go ahead and subscribe to the Photo Field Notes email list and/or head over to Instagram and check out the other way you can enter (up to two entries). I’ll announce the winner through my email list on August 9.

Episode 106: Selling and Producing Albums for Your Photography Clients

selling and producing albums for your photography clientsI’ve gotten a few questions about albums over on Instagram, so I’m dedicating this week’s episode to all things albums. Here’s what I’m covering:

  • Pricing your albums
  • What to do if your albums aren’t selling
  • The album mistakes I’ve made that you can learn from
  • How to easily design albums (including a comparison of different album software options)
  • How to manage the design with your clients to make sure you get your edits back from clients quickly

Jump on over to @photofieldnotes on Instagram to share your favorite album vendors, or any questions or comments based on your own experiences selling and producing albums as a photographer.

Resources:

Photo floral credit: All Grand Events

Follow @photofieldnotes for quick tips, episode updates, and to be featured in a future episode. To get future episodes and other goodies, be sure to subscribe in iTunes, follow @photofieldnotes on Instagram, and sign up to get bonus guides, freebies, discounts and goodies below:



Note: This post contains Amazon affiliate links

Episode 105: Quick Holiday Thoughts From Allie Siarto

ideas and inspiration for becoming a professional photographerI’m technically taking the week off for the holiday here in the U.S., but I have a few quick thoughts and recommendations while I’m out enjoying Lake Michigan and sailing this week.

Follow @photofieldnotes for quick tips, episode updates, and to be featured in a future episode. To get future episodes and other goodies, be sure to subscribe in iTunes, follow @photofieldnotes on Instagram, and sign up to get bonus guides, freebies, discounts and goodies below:



Episode 104: Social Media Marketing for Photographers with Cyrissa Carlson

social media marketing for photographersLast week on the podcast, I talked about why you should focus on mastering one marketing tactic at a time before putting all of your energy into social media. This week, I’m talking with photographer and photography social media educator, Cyrissa Carlson, about how she uses social media as the main mode of marketing her photography business.

Give it a listen, and weigh in with your thoughts. Send me a message through Instagram, and let me know what you think (you might hear your comment read in a future show). Should photographers hold off on going all in on social media until they’re mastered SEO, blogging and getting published, or should they jump full force into social media as the main photography marketing tactic?

Get Cyrissa’s Free Resource:

Find Cyrissa Online:

Follow @photofieldnotes for quick tips, episode updates, and to be featured in a future episode. To get future episodes and other goodies, be sure to subscribe in iTunes, follow @photofieldnotes on Instagram, and sign up to get bonus guides, freebies, discounts and goodies below:



Episode 103: Your Photography Business Marketing Plan

focused guide to marketing my photography business

how to market my photography business with photographer Allie SiartoOn last week’s podcast episode, I talked about why you should consider paid advertising to market your photography business. This week, I’m talking you through a marketing plan for using “free” tactics to grow your photo business. The main key is focus—no matter which marketing tactic you choose, make sure that you’re dedicating enough time to that tactic to really master it. If you dabble in everything, you’re less likely to do any of it well, so pick your focus, and really go for it.

Listen to the full episode for more details on which photography marketing tactics I recommend in which order, and be sure to download my free guide that includes an outline with tips and resources for marketing your photography business.

Thanks to this week’s contributors:

Follow @photofieldnotes for quick tips, episode updates, and to be featured in a future episode. To get future episodes and other goodies, be sure to subscribe in iTunes, follow @photofieldnotes on Instagram, and sign up to get bonus guides, freebies, discounts and goodies below:



Latest From Instagram

Copyright © 2019 · Theme by 17th Avenue