Why You Should Over-Communicate With Your Photography Clients

communicating with photography business clientsToday on the podcast, I’m talking about why photographs should be over-communicating with their clients every step of the way. I’m telling you how many touch points I have with my clients, when I get in touch with them to create a great client experience and set expectations, and what to do when things go wrong with a client project.

I’m also hosting a giveaway! Today through August 9, 2018, you can enter to win a free download of my Bride Guide Autopilot Email Series. I created three months of weekly emails to keep in touch with my brides after booking—I use the series to give them tips to create a smoother wedding day to and build trust. To enter, go ahead and subscribe to the Photo Field Notes email list and/or head over to Instagram and check out the other way you can enter (up to two entries). I’ll announce the winner through my email list on August 9.

Does Blogging Still Matter to Photographers?

using blogging to market you photo businessA few weeks ago on the podcast, I talked about my focused marketing method to build an evergreen foundation for your marketing. Since then, I’ve read a few comments from photographers on Facebook wondering if blogging is “dead” now that people are thoroughly distracted by other forms of social media.

So today I’m sharing why blogging is far from dead. In fact, it’s a brilliant way to market your business and repurpose content to make your client experience the best that it can be. Listen in to find out how.

Related Episodes:

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Selling and Producing Albums for Your Photography Clients

selling and producing albums for your photography clientsI’ve gotten a few questions about albums over on Instagram, so I’m dedicating this week’s episode to all things albums. Here’s what I’m covering:

  • Pricing your albums
  • What to do if your albums aren’t selling
  • The album mistakes I’ve made that you can learn from
  • How to easily design albums (including a comparison of different album software options)
  • How to manage the design with your clients to make sure you get your edits back from clients quickly

Jump on over to @photofieldnotes on Instagram to share your favorite album vendors, or any questions or comments based on your own experiences selling and producing albums as a photographer.

Resources:

Photo floral credit: All Grand Events

Follow @photofieldnotes for quick tips, episode updates, and to be featured in a future episode. To get future episodes and other goodies, be sure to subscribe in iTunes, follow @photofieldnotes on Instagram, and sign up to get bonus guides, freebies, discounts and goodies below:



Note: This post contains Amazon affiliate links

Quick Holiday Thoughts From Allie Siarto

ideas and inspiration for becoming a professional photographerI’m technically taking the week off for the holiday here in the U.S., but I have a few quick thoughts and recommendations while I’m out enjoying Lake Michigan and sailing this week.

Follow @photofieldnotes for quick tips, episode updates, and to be featured in a future episode. To get future episodes and other goodies, be sure to subscribe in iTunes, follow @photofieldnotes on Instagram, and sign up to get bonus guides, freebies, discounts and goodies below:



Social Media Marketing for Photographers with Cyrissa Carlson

social media marketing for photographersLast week on the podcast, I talked about why you should focus on mastering one marketing tactic at a time before putting all of your energy into social media. This week, I’m talking with photographer and photography social media educator, Cyrissa Carlson, about how she uses social media as the main mode of marketing her photography business.

Give it a listen, and weigh in with your thoughts. Send me a message through Instagram, and let me know what you think (you might hear your comment read in a future show). Should photographers hold off on going all in on social media until they’re mastered SEO, blogging and getting published, or should they jump full force into social media as the main photography marketing tactic?

Get Cyrissa’s Free Resource:

Find Cyrissa Online:

Follow @photofieldnotes for quick tips, episode updates, and to be featured in a future episode. To get future episodes and other goodies, be sure to subscribe in iTunes, follow @photofieldnotes on Instagram, and sign up to get bonus guides, freebies, discounts and goodies below:



Your Photography Business Marketing Plan

focused guide to marketing my photography business

how to market my photography business with photographer Allie SiartoOn last week’s podcast episode, I talked about why you should consider paid advertising to market your photography business. This week, I’m talking you through a marketing plan for using “free” tactics to grow your photo business. The main key is focus—no matter which marketing tactic you choose, make sure that you’re dedicating enough time to that tactic to really master it. If you dabble in everything, you’re less likely to do any of it well, so pick your focus, and really go for it.

Listen to the full episode for more details on which photography marketing tactics I recommend in which order, and be sure to download my free guide that includes an outline with tips and resources for marketing your photography business.

Thanks to this week’s contributors:

Follow @photofieldnotes for quick tips, episode updates, and to be featured in a future episode. To get future episodes and other goodies, be sure to subscribe in iTunes, follow @photofieldnotes on Instagram, and sign up to get bonus guides, freebies, discounts and goodies below:



How to Use Paid Advertising to Market Your Photography Business

how to use paid advertising to market your photography businessBased on a poll to the Photo Field Notes community on Instagram, only 35% of you are currently using advertising to market your photography business. Personally, I’ve used advertising from the beginning to grow and sustain my photography business, and today, I’m sharing with you the why behind paying for advertising along with the how.

How do you get started with advertising as a photographer? Where should you invest your money? What works? What’s a waste of money? Listen in to get some tips and ideas, and be sure to check back next week for a continuation on the conversation as I talk about how I approach the free marketing for my business.

Follow @photofieldnotes for quick tips, episode updates, and to be featured in a future episode.To get future episodes and other goodies, be sure to subscribe in iTunes, follow @photofieldnotes on Instagram, and sign up to get bonus guides, freebies, discounts and goodies below:



My Photography Backup Workflow

My photography backup workflowA week ago, I had a complete computer meltdown, and I thought that I was going to have to resort to my emergency photo backup system to get all of my files back. Luckily, I was able to fix the problem and get everything back without too much trouble (just five hours wasted from a perfectly good work day), but it made me think – what if my computer really had lost everything, and what if I hadn’t had emergency systems in place?

That experience inspired today’s topic – my photography backup workflow. Today I’m talking about all of the systems I have in place to back up my photography work so I never have to worry about losing client photos or my own personal work.

If you’re interested in learning more about my favorite cloud backup system for photos and other files, check out out Backblaze here (this is an affiliate link, so your sign up will help support future episodes of this show).

Thanks to my Instagram contributors this week:

Follow @photofieldnotes to be featured in a future episode.

To get future episodes and other goodies, be sure to subscribe in iTunes, follow @photofieldnotes on Instagram, and sign up to get bonus guides, freebies, discounts and goodies below:



Spencer Lum on Standing Out as a Photographer with a Unique Style and Brand Voice

Standing out in a crowded photography market with Spencer LumPhotographer and Photography educator, Spencer Lum, has never been afraid to experiment in his business. After years of trial and error, he’s finally carved out his own unique path where he’s able to attract his own unique group of photography clients, despite being in one of the most crowded markets in the world.

Find out how Spencer has used his unique style and brand voice to build a successful photography brand for himself, and stick around to hear him talk about his biggest “fail” moment as a photographer.

And in case you get to the end and don’t have a clue what millennial pink is, here’s some info to help you out 🙂

Find Spencer Lum online:

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Working With Friends as a Professional Photographer

get access to the note I send friends who want to work with me

how to work with friends as a professional photographerA lot of professional photographers struggle to find a balance between work and friendship—especially when friends played a crucial role in portfolio building in the first place. Today on the podcast, I’m talking about how to work with friends as a professional photographer in a way that avoids awkwardness and makes sure that you’re not giving aways hours of free services that you don’t really feel comfortable giving away.

I’m also talking about when I do give away free photos and how I do it in a way that doesn’t take over the time that I’ve set aside to spend on paid projects.

Be sure to access the note I send my own friends when they ask for photos. Feel free to adapt this note for your own use.

Do you have your own opinions about how you like to work with friends? Message me at @photofieldnotes, and your comment could be included in next week’s show. Be sure to let me know if you want to be credited for your comment or remain anonymous.

To get future episodes and other goodies, be sure to subscribe in iTunes, follow @photofieldnotes on Instagram, and sign up to get bonus guides, freebies, discounts and goodies below:



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