Photo Field Notes Podcast: Career Advice for Photographers

Stories and career inspiration from professional photographers

Episode 150: Stand Out by Tapping into the Unique Stories of Photo Clients with Stormy Solis

Stand out by tapping into the unique stories of photo clients

Stormy Solis is an award winning family photographer based out of Denver, Colorado. She captures poetic moments in epic locations around the world. Her photography is full of heart and imperfect like people. Her deep rooted love of nature and honest moments are reflected in her work.

We’re talking about why tapping into the heart of our work and the unique stories of each family we capture is more important now than ever, in the come-back from COVID as non-essential business owners.

Learn More:

Episode 149: The Five Steps of the Selling Staircase with Nikki Rausch

The Five Steps of the Selling Staircase

I’m taking with Nikki Rausch from Sales Maven about how photographers can approach sales without feeling like cheesy sales people. We’ll walk through the the five steps of the selling staircase:

  • How to create a positive first impression that establishes a real connection
  • The difference between using a ‘cat-calling’ and ‘dog-calling’ technique to create curiosity (Spoiler: cats are better than dogs in this instance)
  • Using the ‘discovery phase’ to understand our client’s needs
  • Why we should propose the services that our client needs, not what we think they can afford
  • How to recognize and respond to buying signals

Get Nikki’s ebook: Closing the Sale

This show is brought to you in part by the Book More Weddings Summit. 

This free summit was created to help you attract more of your ideal clients and book more weddings so you can be more profitable and grow your wedding business. You’ll learn from 20+ incredible wedding industry speakers with topics ranging from How Engaged Couples Are Using Instagram to 4 Steps to Book High-Paying Clients, and everything in between. The summit kicks off on April 20th and it’s going to be 4 action-packed days that you won’t want to miss. Get your free ticket here. 

Episode 148: Navigating Unemployment and Accounting as a Photographer in the Age of Coronavirus with Andrew Jordan

Navigating unemployment and accounting as a photographer in the age of coronavirus (heading image with Allie Siarto working from home)

Accountant, Andrew Jordan, jumps on the phone to answer questions about photographers facing income loss and unemployment during the Covid-19 pandemic.

Topics from today’s show:

  • Learn about resources for handling the crisis of unemployment
  • How to adjust estimated taxes while income is at a standstill
  • Should we be paying sales tax on deposits collected but not completed?
  • For solo business owners who have payroll set up (S-corp), should we just stop payroll? 

Learn more about Big Picture CPA:

Episode 147: Why Google Ads and Remarketing Could Be Game Changers for Your Photography Business with Deirdre Andrews

Why Google Ads and Remarketing Could Be Game Changers for Your Photography Business with Deirdre Andrews

Marketing expert, Deirdre Andrews, walks us through how she used Google Ads and remarketing to grow her brother and sister-in-laws dance studio into one of the top dance schools in their city, and how you can use these tools to grow your photo business in combination with SEO.

Quick Resources:

Episode 146: Quick Tips for Running Successful Mini Photo Sessions with Jess Majchrowski

My good friend, Jess Majchrowski, is a St. Charles family and newborn photographer. In this episode, Jess tells us how she sells out her mini sessions, how to set up booking mini sessions, and how she prices photo mini sessions for profit.

Relevant Resources:

Episode 145: How to Dig Deep to Understand Your Ideal Clients with Erin Youngren

Erin Youngren has developed a plan to help photographer better understand their ideal clients.

Today I’m talking with Erin Youngren, who runs three distinct photography brands along with her husband, Jeff: The Youngrens, their associate brand, Clove & Kin, and their commercial brand, Bauman Photographers.

Today, Erin is walking us through her approach for digging deep to truly understand what our ideal clients value. She also tells us why she and Jeff chose to separate out their three brands rather than keeping them under one brand.

Access Erin’s class to dig deeper on understanding your ideal client at https://theyoungrens.com/dreamie-class

This episode is supported by:

Episode 144: How to Write Copy That Gets You Booked as a Photographer with Rachel Greiman

How to write copy that gets you booked as a photographer with copywriter Rachel Greiman from Green Chair Stories

Rachel Greiman is a copywriter and documentary family photographer in Philadelphia, PA. She owns Green Chair Stories, a company committed to taking photographs and writing words that look and sound like real people. In this episode, Rachel walks us through her tips for writing copy that will help you show your strengths and get those clients booked.

Get ready to learn how to dive into simple market research that could make all the difference for the future of your business.

Related Resources:

Episode 143: How to Design a Money-making Website with Amanda Shuman of Carrylove Designs

Get quick tips to create a profitable photography website and learn about Amanda’s “Realist Method” – her method for finding the real ideal client. It’s not a dream client, but an ideal client based on past experiences from clients how are already paying you.

Amanda Shuman of Carrylove Designs is an award-winning website designer and brand strategist. She is a true artist and helps take clients’ visual brands to the next level. She is passionate about design and believes pairing a beautiful brand aesthetic with an intentional website strategy is the cornerstone for success, booking clients effortlessly, and creating a delightful online experience.

Find Amanda Online to Learn More:

Episode 142: How to Boost Photography Inquiries Through Your Website with Britt and Kelsey from Launch Your Daydream

Britt and Kelsey from Launch Your Daydream are back to talk about how to boost leads and inquiries through your photography website. Here are a few of the questions we’ll go over:

  • Does advertising on The Knot really work?
  • Before someone inquires, they have to get to your website. Talk to me about where most photographers get their referrals.
  • How can photographers boost their referrals? 
  • How can we boost our Google or search referrals?
  • What about Facebook?
  • Give me some ideas for how photographers can use Facebook Live.
  • How should we look at boosting referrals from other photographers?
  • How can photographers drive more people to fill out the contact form?
  • Let’s talk about “ghosting” after someone inquires – do you think there’s something we can do to limit it?

Get $100 off your custom brand + website design package, or get $25 off a brand + website audit through Launch Your Daydream. Use the referral code FIELDNOTES in the contract form.

Episode 141: How to Set up Outsourcing Before You Need it With Nathan Holritz

Nathan Holritz photo

Today on the podcast, I’m talking with Nathan Holritz, founder of Photographer’s Edit and the Bokeh Photography Podcast. We’re covering work life balance and how to set up a successful outsourcing relationship before you need it.

Listen to my episode on the Bokeh Podcast.

About Nathan Holrtiz

Nathan Holritz is an entrepreneur based in Chattanooga, TN. Starting in professional photography 17 years ago, Nathan helped bring a modern style of premium wedding photography to the Chattanooga market via Holritz Photography. While helping run Holritz Photography, Nathan saw both a personal and industry need for a company that could handle the post-processing of the thousands of images photographed at weddings.

He created Photographer’s Edit, a company geared toward providing a solution for professional photographers to outsource this post-processing following weddings and large events. The company was launched in 2008, and has continued to grow since, processing millions of images for professional photographers. Nathan also hosts the Bokeh Photography Podcast, which focuses on the topics of photography technique, running a photography business, and creating more freedom and flexibility in your life as a photography business owner.

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