Episode 149: The Five Steps of the Selling Staircase with Nikki Rausch

I’m taking with Nikki Rausch from Sales Maven about how photographers can approach sales without feeling like cheesy sales people. We’ll walk through the the five steps of the selling staircase: How to create a positive first impression that establishes a real connection The difference between using a ‘cat-calling’ and ‘dog-calling’ technique to create curiosity (Spoiler: cats are better than…

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Episode 148: Navigating Unemployment and Accounting as a Photographer in the Age of Coronavirus with Andrew Jordan

Accountant, Andrew Jordan, jumps on the phone to answer questions about photographers facing income loss and unemployment during the Covid-19 pandemic. Topics from today’s show: Learn about resources for handling the crisis of unemployment How to adjust estimated taxes while income is at a standstill Should we be paying sales tax on deposits collected but not completed? For solo business…

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Episode 145: How to Dig Deep to Understand Your Ideal Clients with Erin Youngren

Today I’m talking with Erin Youngren, who runs three distinct photography brands along with her husband, Jeff: The Youngrens, their associate brand, Clove & Kin, and their commercial brand, Bauman Photographers. Today, Erin is walking us through her approach for digging deep to truly understand what our ideal clients value. She also tells us why she and Jeff chose to…

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Episode 141: How to Set up Outsourcing Before You Need it With Nathan Holritz

Today on the podcast, I’m talking with Nathan Holritz, founder of Photographer’s Edit and the Bokeh Photography Podcast. We’re covering work life balance and how to set up a successful outsourcing relationship before you need it. Listen to my episode on the Bokeh Podcast. About Nathan Holrtiz Nathan Holritz is an entrepreneur based in Chattanooga, TN. Starting in professional photography…

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