Episode 119: Taking Control of Your Money with Megan Lane

Today on the podcast, Megan Lane of Megan Lane Photography is talking all about money management, including: Why our business finances are so important The eight goals we should have with our business finances Tips to get started if you struggle with money management Bonus: Why limiting what we offer to our clients will create a better client experience Get…

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Episode 116: What it Costs to Run a Photography Business

During money month on the podcast, I’ve talked about the psychology that goes into seeing something as high quality or valuable, ten ways to add value to your photography services, and how to price your services based on value. This week, I’m talking about a different money topic—spending and budgeting. I’m breaking down what it costs to run my photography…

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Episode 113: Understanding Consumer Psychology as a Photographer

I’m sharing some basic concepts related to consumer behavior. You may think that you’re judging a product based on the general quality of the product itself (intrinsic cues), when in fact, a huge part of your judgement comes from other factors that make us feel a certain way about the product (extrinsic cues). I’ll share some specific examples, both photography related and stories about other products, to illustrate how consumers are actually judging the quality of your work (this might surprise you).

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