Episode 149: The Five Steps of the Selling Staircase with Nikki Rausch

The Five Steps of the Selling Staircase

I’m taking with Nikki Rausch from Sales Maven about how photographers can approach sales without feeling like cheesy sales people. We’ll walk through the the five steps of the selling staircase:

  • How to create a positive first impression that establishes a real connection
  • The difference between using a ‘cat-calling’ and ‘dog-calling’ technique to create curiosity (Spoiler: cats are better than dogs in this instance)
  • Using the ‘discovery phase’ to understand our client’s needs
  • Why we should propose the services that our client needs, not what we think they can afford
  • How to recognize and respond to buying signals

Get Nikki’s ebook: Closing the Sale

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