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How to Start Selling More Products in Your Photography Business

How to start selling more photography products without in person salesI started using Swift Galleries about a year ago to show clients what their photos would look like to scale on their own walls, and it completely changed my business for the better, so I knew that I needed to talk to Swift Galleries founder, Chris Scott, for the podcast.

Here’s an example from my own business of a mockup in Swift Galleries that inspired the client to buy exactly what I showed:

Swift Galleries
frame set

Topics From Today’s Show:

  • How to start selling wall art and keepsakes in your photography business.
  • Why your mindset toward selling products is all wrong, and how to shift it.
  • What you can do today to start attracting clients who want to buy wall art and products.

Related Links:

Free Product Photoshop Templates

I have a special treat for you because you’re a Photo Field Notes listener. You can grab three free product templates below. All of the images are customizable—insert your own photos to share on social media to get your clients excited about displaying their final photos in product form.

Specific product resources will be listed with the download. Enjoy!

Get the free Photoshop Templates

smart templates to add your own photos to an album design

smart template to add your own photos to frames to preview to clients

Smart template to add your own image to a frame with an album

Your Turn to Share!

I’ve set up a call-in line you to call in and have your comments included in future episodes. To share your feedback to this episode, photography questions or your own tips to be featured on the show, call my Google Voice number and record your message: (616) 522-2515

Never Miss an Episode

To get future episodes and other goodies, be sure to subscribe in iTunes, and sign up below:



Bootstrap Your Brand

how to choose brand colors

I’m back after a bit of a hiatus with my very first solo episode of Photo Field Notes! Today I’m talking about how to bootstrap your brand—how to create all of your branding elements (logo, color scheme, fonts, website, packaging, etc.) without spending a fortune and going into debt.

To go along with this episode, I’ve put together a one page resource guide with my favorite resources for inexpensive branding elements. You can download it here:

get the free resource guide: bootstrap your brand

Topics From Today’s Show:

  • How I use Pinterest to understand my ideal client
  • How to create a logo for your photography brand without spending a fortune
  • Using fonts in your brand
  • How to find color palettes for your brand
  • Putting together your brand packaging
  • Where to find templates for building your website quickly and inexpensively
  • How to handle tech support for your business website
  • What you choose to wear in front of clients
  • Presenting your brand in social media

Your Turn to Share!

I’ve set up a call-in line you to call in and have your comments included in future episodes. To share your feedback to this episode, photography questions or your own tips to be featured on the show, call my Google Voice number and record your message: (616) 522-2515

Never Miss an Episode

To get future episodes and other goodies, be sure to subscribe in iTunes, and sign up below:



Kristy Ryan on Turning Photography Clients into Raving Fans

Kristy Ryan, Blush Photography

Kristy Ryan from went from shooting her first wedding for $200 when she founded Blush Wedding Photography five years ago to being named British Columbia’s top wedding photographer. She now photographs 35 weddings a year—about a quarter of those are destination weddings ranging from Barcelona to Bali.

A few topics from today’s show:

  • How Kristy got started with as a destination wedding photographer
  • Why SEO matters
  • How Kristy builds amazing relationships with her clients
  • Client gifts
  • Entering contests to boost credibility
  • Attracting the clients and work you want

“I think part of why I love photography was…the collaborative nature of it…coming up with an idea and bringing creatives together to make it come to life.” – Kristy Ryan

“One foot in front of the other. Take action. You need to make it happen.” – Kristy Ryan

View a few of Kristy’s photos below, and be sure to follow her on Instagram to keep up on her latest work.

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Your Turn to Share!

I’ve set up a call-in line you to call in and have your comments included in future episodes. To share your feedback to this episode, photography questions or your own tips to be featured on the show, call my Google Voice number and record your message: (616) 522-2515

Never Miss an Episode

To get future episodes and other goodies, be sure to subscribe in iTunes, and sign up below:



Ashley Goodwin on Networking, Social Media & Hustle for Photographers

Ashley Goodwin
When Ashley Goodwin moved to Oahu, Hawaii, she had nothing on her books as a photographer. In fact, she had spent the first part of her photography career relying on her sister to help her win clients as a part of a photography team. Within seven months, Ashley had photographed 12 weddings and 15 sessions, and she had booked 19 weddings. Listen to the full interview to find out how networking, social media and a lot of hustle helped her to make a successful transition to a new state.

A few topics from today’s show:

  • Starting over in a new place as a photographer.
  • How should I network with other wedding vendors as a photographer?
  • How should I approach social media for my photography business?
  • What does Ashley wish she’d done differently when it came to shooting film?

Be sure to check out Ashley’s BEAUTIFUL photos on Instagram (you may find yourself planning a trip to Hawaii after you see them).

Your Turn to Share!

I’ve set up a call-in line you to call in and have your comments included in future episodes. To share your feedback to this episode, photography questions or your own tips to be featured on the show, call my Google Voice number and record your message: (616) 522-2515

Never Miss an Episode

To get future episodes and other goodies, be sure to subscribe in iTunes, and sign up below:



Jonathan Canlas on Shooting Film & Refusing to Specialize

how to get started as a film photographer - Jonathan Canlas talks about how to start shooting filmJonathan Canlas: Becoming a film wedding photographerJonathan Canlas discovered photography while living in Japan. 20 years later, he’s running a thriving business, and he’s still shooting film.

  • FIND: Families Guide (From Jonathan: “I’m laying out how to shoot a family portrait session in a way that’s fast, fun and profitable.”)
  • FIND: Biz Guide (From Jonathan: “What if a single book could turn your photography business around? Whether you shoot film or digital photography, FIND: Biz covers the nuts and bolts of operating a profitable photography business.”)

A few topics from this show:

  • Why Jonathan never switched to digital photography
  • How shooting film impacts how Jonathan approaches weddings and sessions
  • How many photos he shoots for weddings and sessions, and how many he delivers
  • How Jonathan preps for a wedding
  • Why Jonathan doesn’t work with second photographers
  • Why Jonathan thinks photography specialization is a bad idea
  • Jonathan’s biggest wedding disaster story

Be sure to follow Jonathan’s latest work on his website and Instagram.

Your Turn to Share!

I’ve set up a call-in line you to call in and have your comments included in future episodes. To share your feedback to this episode, photography questions or your own tips to be featured on the show, call my Google Voice number and record your message: (616) 522-2515

Never Miss an Episode

To get future episodes and other goodies, be sure to subscribe in iTunes, and sign up below:



How Nick Ulivieri Found a Unique Perspective in Commercial Photography

Nick Uliveri: food and architecture photographer

Not many photographers can call a helicopter a part of their regular photo equipment, but Nick Ulivieri regularly flies high above Chicago as a part of his professional photographic work.

A few topics from today’s show:

  • How Nick made the leap from a full time job to full time self employed photographer.
  • How Nick figured out what to charge for his work.
  • How Nick learned the technical aspects of photography.
  • How Nick finds new clients (including Instagram).
  • How Nick got into ariel photography (and got clients to pay him to fly in helicopters).
  • What does a week in the life look like for Nick?

Check out some of Nick’s amazing photos below. Check out his website and follow him on Instagram to see more.

Nick Uliveri: food and architecture photographer

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Justin + Mary Marantz on Creating a Profitable Business

Justin and Mary Marantz blew me away at WPPI back in 2011, so I knew that I had to talk with them for the Field Notes podcast to share their story and words of wisdom. In this interview, learn how Mary Marantz went from Yale Law School to co-owning one of the fastest growing photography studios on the East Coast when she met her now husband, Justin.

“Nobody else in this world is going to give you permission. Nobody is ever going to write you a letter or an email or knock on your door and go, ‘Okay, now you get to go out and chase your dream.’ And nobody did that for us, and when we first decided that we were going to have the business and I was going to turn down the law firm offers, there were a lot of people who said, ‘What are you doing? You can’t be serious’…You have to be the ‘can’ in your own life. You have to be the permission that you give yourself to chase whatever it is that you want to do.” —Mary Marantz

Recommended Reading for Photographers:

A little beauty from this talented team:

Justin and Mary Marantz
Justin and Mary Marantz
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Keep up with Justin and Mary on their blog.

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