Vickie Black and her husband, Jeremy, have been self employed for years, so it wasn’t a huge leap for them to start a photography business together. The leap came later, when Vickie decided that she wanted to drop weddings to specialize in senior and teen photography.
A few topics from today’s show:
- Letting go of a lucrative market (weddings) to specialize.
- How Vickie and Jeremy got into schools for senior photography.
- Creating a model program (Vickie had 60 teens apply for her latest program).
- Creating unique experiences for clients—from pre-session consultations to makeup to the shoot and afterward, including a charity fashion show for her teens.
Jeremy also runs Rockology, a rock “school” for kids and teens.
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