You’ve all been asking where I’ve been and asking for more episodes. I promise that they’re coming, but in the meantime, here’s a quick update about what I’ve been up to over the summer (and what my work/life balance experiment over the summer ended up turning into).
Episode 139: How to Build a Photography Business with Intentionality with Shaunae Teske
Today on the podcast, I’m chatting with photographer Shaunae Teske about planning out your life and business with intentionality. We’re going deep about “the meaning of success,” how much is enough, and how to drive businesses to meet the needs of our lives versus the other way around.
We’re also talking about social media, and how personal we like to get with our clients on social media.
Episode 138: How to Create an Overwhelm Smashing Photography Marketing Plan with Heidi Thompson
Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals.
She helps wedding professionals grow their businesses and reach their goals without going crazy in the process.
Her business & marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World & she’s an advisory board member for the UK Academy Of Wedding & Event Planning.
Today on the Photo Field Notes Photography podcast, Heidi is sharing her tips for creating an overwhelm smashing photography marketing plan.
Most wedding pros just throw random things at the wall when they try to market but it’s actually a lot easier and more effective to create a plan. We can talk about what a marketing plan actually is and what it should contain, why it’s so helpful for you and will save you from overwhelm, how to use your marketing plan to avoid shiny object syndrome, and how you can create your own effective marketing plan.
Episode 137: How to Print Your Own Professional Photographs with Ben Hartley
I had fellow podcaster, Ben Hartley, on for episode 60 – how to stand out in a crowded market, and today, he’s back to talk about printing your own photos as a professional photographer
Questions From Today’s Episode:
- What made you decide to start creating your own client prints?
- How does this help your business stand out?
- What do you print yourself versus outsourcing to another lab?
- How did you decide on which printer gear to purchase?
- What does your general printing process look like? Was it hard to master? How long did it take to make the transition?
- What mistakes did make that others can learn from? Any surprises?
- Have you looked at the cost comparison for printing yourself versus having a lab print everything?
- What advice do you have for photographers who are considering creating their own prints in house?
Check out Ben’s seven day crash course, and learn how to build a six figure photography business
Tools Mentioned:
Episode 136: The Evolution of Photography Marketing with Mikkel Mihlrad
I’ve had Mikkel on my podcast a few times since we first met as “blind” roommates at WPPI in 2011. Today, Mikkel is back to talk about her changing experiences with marketing her photography business, including styled shoots, getting published, blogging, Pinterest and SEO.
Check out Mikkel’s previous episodes:
- Episode 93: Should Photographers Share Images with Vendors? An Open Conversation with Mikkel
- Episode 29: Allie Siarto on Entrepreneurship and a Fulfilling Career
- Episode 24: Mikkel Mihlrad on Leaps of Faith and Re-establishing in a New City
Episode 135: 5 Reasons Photographers Pay Too Much in Taxes with Andrew Jordan
Tax day is coming up. Are you ready? Today on the podcast, I’m talking with Andrew Jordan, the CPA behind Big Picture CPA, a company that specifically works with photographers across the U.S.
Related Resources:
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Andrew is sharing important tips for photographers when it comes to taxes and bookkeeping, including five reasons why photographers may be paying too much in taxes. Listen in to find out whether you’re making any of these mistakes.
Episode 134: What to do When Your Photography Client Isn’t Happy With Your Photos
Every photographer dreads the moment that a client comes back unhappy with his or her photos. So what can we as photographers do when this happens? In today’s episode, I’m talking about how to avoid those moments in the first place, and what to do in cases where clients do come back unhappy (including a few personal experiences from my own business).
Episode 133: Photographers Share Their Most Cringeworthy Moments Behind the Lens (Part 2)
I shared my first episode of cringeworthy stories that fellow photographers shared back on Halloween, and it was so much fun that I knew I wanted to put together another episode of cringeworthy photographer stories.
Today I’m sharing part 2 with even more (and even more horrifying) real life photographer stories. And a quick disclaimer this time around – these stories are not all appropriate for children, so if you’re listening with children around, you may want to hit pause and wait until later to listen (but I promise that it’s worth the wait for some of these hilariously entertaining stories).
Episode 132: How to Handle Bad Weather as a Photographer
Rain, wind, and dark clouds can be a photographer’s worst enemy. In this episode, I’m talking about how I approach bad weather for portraits versus weddings. Learn how I handle rain as a photographer, when I reschedule, and how you can better prepare yourself for bad weather in your own photo business.
Announcements:
- There’s still time to enter my Mini Portfolio Critique Giveaway. I’ll announce the winner on March 11. Get a second entry by commenting on any post @photofieldnotes to tag a friend who might enjoy the podcast.
- After many requests, Design Aglow and I have launched a new course for portrait photographers: Virtual Product Sales for Portrait Photographers. This course walks through my exact process for selling products after each portrait session without in person sales. Get the style guide template that I use to prep my clients for their session and inspire them with tips to style their professional products into their homes, get the exact email templates that I use for my sales, and get a complete video walkthrough of the whole system.
Episode 131: How to Treat Your Clients Without Buying Them Physical Gifts
Today on the podcast, I’m sharing the ways that I treat my clients without buying them physical gifts. I’ll tell you how many of you buy gifts for your clients, and I’ll share how I’m spending my money differently these days when it comes to creating a remarkable client experience.
And be sure to grab my list of five free apps to share with engaged couples. Share these on your private Facebook group for clients, or incorporate them into an email as a touchpoint to stay in touch with your clients.
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