Episode 167: Level Up Your Sales Game with Dave Lorenzo

Dave Lorenzo’s life changed when he was hit by a taxi on his way to a high pressure consulting meeting in New York City. He made a promise to himself that day that if he came out okay, he would get off the hamster wheel and set up a business that would give him more freedom in his life. Now Dave helps business owners develop their own growth strategies, including better sales. Today on the episode, Dave is sharing his sales tips with you.

Episode Notes

Find the resources that Dave mentioned on the show at

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Episode 33: Alicia Caine on Why Specialization Matters as a Photographer

Alicia Caine: Photographer Specialization

After I talked with Jonathan Canlas a few weeks ago about why he refuses to specialize as a photographer, I thought it would be fun to counter his views with the views of Alicia Caine, a super wiz on branding, pricing and making it rain in the photography business.

Alicia actually just came out with a course on how to take yourself from generalist to specialist as a photographer, and she’s passionate about the power of specializing. In fact, her own specialization was what took her from stay at home mom to full time breadwinner for herself, her husband and their three children (she’s now up to seven kids, and her business has shifted to focus on helping other photographers).

A few topics from today’s show:

  • How Alicia found her specialization and why she recommends specialization for other photographers.
  • What she would do differently if she was starting her business in today’s market.
  • What is specialization versus a category? For example, newborns and weddings are categories, but specializations go even deeper.
  • Alicia points out why Jonathan Canlas actually does specialize (she’ll explain how)
  • Building sustainability into business.
  • Building a brand (branding elements).

You can find more from Alicia through the links below:

Episode 20: Maria Bayer: How to Sell as a Creative Entrepreneur

Maria BayerAs creative professionals, we photographers are often drawn in by the artistry of creating beautiful images, and many of us struggle with the necessary business mindset that it takes to turn photography into a viable full time business. Maria Bayer is on a mission to change that mindset for photographers and other wedding professionals—she’s a sale coach who specifically works with wedding professionals to help them win clients and charge what they’re worth.

A few topics from today’s show:

  • Listen to Maria talk about the selling mindset that you must have to win clients and charge what you’re worth
  • Learn how to build value with your clients (hint: it’s harder to do through e-mail)
  • Learn a few quick tips that you can implement now to start vetting potential clients and leading them to book larger packages
  • Hear Maria talk about the two different ways her clients go about selling products


Learn more about Maria’s training at and on Facebook.

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