We’re talking about money all month here on the Photo Field Notes Podcast. First, I talked about understanding consumer psychology as a photographer (and how consumers actually perceive value). Then I shared specific ways for you to add value to your photography services so that you can charge more and stand out in your market.
Today, I’m sharing an interview with pricing expert, Blair Enns. He’s sharing his technique for pricing your business based on the specific value that your client is looking for (and thus the specific values that you bring to the table). He’s throwing out the old model of three set packages—and even a la carte pricing—to bring you a whole new way of pricing as a photographer.
- YouTube: Steve Jobs uses price anchoring when he announces the price of the original iPad
- Get Blair Enns’ book: Pricing Creativity: A Guide to Profit Beyond the Billable Hour