professional photographer

Episode 128: How to Sell More Products in Your Photo Business Without In Person Sales

how to sell more products in your photography business without in person sales

Today’s show is a special episode—this is essentially the audio version of the Facebook Live webinar that I’m putting on with Design Aglow to walk through my four step process for selling more products to my clients without using in person sales. Listen in for quick tips, or jump over to the Facebook Live recording to see me, see the visuals, and leave questions.

Want the full step-by-step directions to set up your virtual sale and the customizable style guide to share with your clients?

Get the Course: Virtual Product Sales for Wedding Photographers

At the end of the course, you will:

  • Have a gorgeous and professionally designed Style Guide Magazine to mail or email to clients before the wedding to prep them for the photography experience, get them inspired to buy wedding products and build excitement for the virtual ordering session after the wedding.
  • Be equipped with the proper sales process, tools and email templates to start selling more wedding products online after each wedding without committing extra evenings and weekends to client meetings.

virtual product sales

The course includes:

  • Style Guide Magazine Template: The Style Guide Magazine walks clients through preparation for their wedding or portrait photography and inspires them with ideas to style best-selling keepsake products into their homes; it also preps them for the virtual ordering session after the wedding or portrait session.
    • 28 pages of layered & editable Photoshop files designed to be printed as a mini-magazine to be mailed to clients or shared online. Magazines are designed to be printed as 5.375×8.25” MagCloud Saddle Stitched Pamphlets and to fit into an A9 envelope.
    • Insert your own images into the magazine with our pre-sized product mockups with smart objects.
    • Customizable product mockups [(18 in the Wedding version ($180 value), 16 in the Portrait version ($160 value)], along with stock product images to use on your website or in social media (15 in the Wedding version and 14 in the Portrait version).
    • All layouts, embellishments, text, colors, and design elements are completely customizable.
  • Virtual Product Sales Course:
    • PDF document outlining the full virtual sales process from beginning to end.
    • Prewritten email templates with professional verbiage.

What about portrait photographers?

A lot of you asked for a separate Style Guide Magazine template for portrait sessions, so you now also have the option to get the Portrait Style Guide Magazine that I’ve been using in my business for years – with a spruce up from the amazing designers at Design Aglow (click on “Options” to see this option). Here’s what it includes:

  • 28 pages of layered & editable Photoshop files designed to be printed as a mini-magazine to be mailed to clients or shared digitally. Magazines are designed to be printed as 5.375×8.25” MagCloud Saddle Stitched Pamphlets and to fit into an A9 envelope (these are easy to mail with a two ounce stamp – add in A9 stationary for a personalized thank you note).
  • Tips to prepare your portrait clients for a successful session, including what to wear, how to approach hair and makeup, and other helpful tips for a successful session.
  • Expectation setting to prepare your clients to purchase products after the session, whether in person or virtually (professionally written text is included for both options).
  • Home styling tips to inspire your clients to integrate print products into their own homes based on a curated list of best selling products.
  • 16 customizable mockups to insert your own images (a $160 value in itself – you’re free to use these on your website, in social media, or in other marketing).
  • 14 additional product stock images to use on your website, in social media, or in other marketing.
  • All layouts, embellishments, text, colors, and design elements are completely customizable.

This whole system has been a game changer for me over the past few years, and I’m excited to finally share it with you.

And if you act fact, you’ll get $50 off the full course.

Jump on over to check out the details.

I’m so excited to be a part of big changes for your new year.

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