branding

Episode 183: LinkedIn Marketing for Photographers with Jeff Brown

LinkedIn Marketing for photographers with Jeff Brown, the photo field notes podcast

Jeff started his career as a Military Photographer in the British Royal Navy but after nearly 10 years service he decided to leave the armed forced to set up his own photography company.

Eighteen months later he had a successful six-figure turnover wedding photography company and a commercial photography company, then going on to open a separate school photography business with sixty nursery schools on their books and a Boudoir Makeover company turning over 1,000 boudoir shoots per year.

He now mentors photographers in over 20 countries worldwide, helping them develop their brand to become the “Go-To Photographer” in their niche and achieve the success they deserve. Jeff has written a No1 best-selling book on LinkedIn for Photographers (The Photographers Missing Link-edIn) and also runs regular LinkedIn Lives as a platform influencer with 30k photographer followers.

He’s written for several photography magazine and associations and is also a marketing ambassador for The British Photography Awards, The Female Photographers Association and the UK and US Brand Ambassador for The Shutter Studio App, as well as a regular guest on photography podcasts around the world giving free help and advice to fellow photographers.

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Transcript

Allie 0:00
Welcome to the photo Field Notes podcast. Before we get into the episode today, just a quick reminder, if you haven’t already taken advantage, I have a coupon code to access my photo editing workflow walkthrough video, where I just show you the basics of my photo editing a little behind the scenes video, it’s normally $35. But through February 28, it is free if you use the coupon code edit free at checkout. So go check that out. And that’s it. Let’s get into the episode.

Introduction 0:30
Welcome to the photo Field Notes podcast, where you’ll find stories, tips and inspiration from professional photographers to get you taking action in your own business and making your business dreams a reality.

Allie 0:44
Hello, everyone, this is Allie Siarto And today I’m talking with Jeff Brown. And he started a successful photography business along with photography school with 60 nursery schools. He also mentors photographers in more than 20 countries worldwide. And he’s helping them to develop their brands to become the go to photographer in their niche niche. He’s also on top of that written a number one best selling book on LinkedIn for photographers called the photographer’s missing LinkedIn. And he runs regular LinkedIn lives, which I’m sure are very handy. He’s written for several photography magazines and associations. And he’s a marketing ambassador for the British photography Awards, the female Photographers Association and the UK and US brand ambassador for the shutter Studio app. So many awesome things. Welcome, Jeff.

Jeff 1:27
Thank you. It’s a pleasure to be on.

Allie 1:29
It’s awesome to have you. Okay, let’s start with your story. I know you have kind of a really, really interesting career path that led you to all these things. So let’s hear kind of the overview of your career story.

Jeff 1:42
So I initially started out with photography as just a hobby. And then when I got into my mid to late 20s, I joined the Royal Navy. And then I was in the Royal Navy for three years as an engineer. Because being a photographer in the military in the UK, you have to be it’s called what’s called sidewards entry. So you have to join in another trade and then apply to be a photographer. So after three years, applied to be a photographer, passed all the exams and became a Royal Navy photographer, and then went on to work for the intelligence services for two years as a intelligence image analysis because photography and looking at imagery, were very connected, you know, so the light to people who are from a photography background to work in that particular sector. So I did nine years coming up to 10 year service in the military.

Allie 2:34
And what does that I don’t know if you can tell us all the details of that, well, what does that look like? What kinds of things were you doing with them?

Jeff 2:41
All sorts of stuff. So everything from we did macro photography, you know, defective aircraft, then we did PR photography, lots of PR photography, events, parades, criminal injuries, when Marines decided to go and beat people up in the local town after a few drinks we move to the criminal injuries. Funnily enough, one of my my first ever job I had on my own after after training, so during the six months training to be a military photographer, then I shadowed another photographer for eight weeks and after eight weeks, the boss turned around and said, right Jeff, you deem you have a good enough standard to go out on your own. And this is typically the Navy would like to cling in at the deep end he says so this weekend, you’ll be Prince Philip’s photographer and that was my first ever job was was a royal job and I had a Shadow Prince Phillip at the commando memorial in Scotland for the remembrance parade

Allie 3:40
while they did throw you right in so what was that? Like? Were you confident or were you kind of like

Jeff 3:47
I was quite terrified to be honest at the very beginning. And I did actually and you know when you make a big mistake and never ever ever do it again and I did actually shoot probably about 15 minutes of the parade without actually having to film and my camera cleaner my lenses double check and everything I was so nervous then he arrived at forgot a load of film and it was only after I must have taken about 40 shots. I thought hang on a minute. This kind of

Allie 4:16
did anybody did anybody notice that you didn’t have a portion covered? Or did you have enough that it was fine.

Jeff 4:22
I had enough that I managed to blog my way out with the boss and didn’t admit to it but I never ever made that mistake again. What a

Allie 4:29
day to make that mistake. That’s crazy. Okay, where did it go from there? Go from there.

Jeff 4:35
So yeah, so So then after working with the intelligence services, Arizona, a different base and a lot of people who are coming into the into my office, one intelligence stuff done they want the photographs of the dogs and the daughter was getting married and stuff like that. And I started to realize there’s a good potential here to actually make some money and and do something you know, and when eventually when my own Business so, so I set up a business who along with another military photographer who was working for the intelligence sector at the time, and he was based in the same area of the UK as me. And after about a year, we decided that I would come out first because at the time, I wasn’t married and didn’t have kids, and my business partner was sure it was more of a risk for him to leave. So I left first. And when you leave the military, in, in the UK get seven and a half 1000 pounds to spend on further training to become a civilian again. So instead of spending my money on photography courses, I spent it on marketing for a photography business. And the first ever course I did was a American guy, Charles Lewis did his photography, marketing course. And I absolutely loved it, I got really addicted to the marketing side of things. And then when my business partner left, six months later, he didn’t, he wasn’t interested in the marketing side of the business side of it. So he given me his seven and a half 1000 pounds, I spent 15,000 on courses and went off and did them. And that’s what allowed us to take the business from basically a new starter to a six figure business and then create another four businesses in a very short space of time. And to be honest, I felt a bit of a cheat really, because there was other photographers out there who’d been going 1520 years with much more experience, much better photographers than us. But it was the marketing and the branding and the understanding about the business element that catapulted us forward.

Allie 6:30
You’re not the first person to say that I’ve asked others, you know, if you could study marketing, or photography, and you could only choose one. Most people say all people say study marketing, that’s what’s going to make your business successful in the end. So it’s easy, not easy, but you know, you can learn the photography, and be a good photographer. But if you can’t market the business, then it’s not going to help you. So what about from there, the school working with schools and then going on to mentor others?

Jeff 6:58
Yeah, so So initially, I had quite a few friends leave the military who were military photographers, as well. So they would ask you, they were asking for advice. And then I also got asked to do a few talks at local schools about setting up photography businesses. And I loved it, I got addicted to it. And I thought, you know, in because that became my passion, too, because I saw lots of other photographers who weren’t doing as well as us, but really should be. But it was all down to the brand and the market. And so I decided that that was something I wanted to do. And then in 2015, I had a bit of a sort of a twist in my life. So I decided stupidly to buy a food pub, a little country food pub, in, in in County Durham, so in the north northeast of England. And the idea was this food pub was also going to be a wedding venue for us as well. So we do the weddings, hold the weddings there and do the wedding photography. And within 12 months had lost over 160,000 pounds that I’d invested in the pub ran up another 60,000 pounds worth of debt and everything that could possibly go wrong with that business did go wrong, it was it was a nightmare. And I ended up getting divorced as well at the same time over in the shelter, period. So I left the pub and I ran away to the to the countryside, still had the photography businesses, but I split them up. My ex business partner, he took the the nursery school and school photography, business and the commercial photography business. I just kept the wedding side and then started the photography, training and mentoring business up, which was the best move I ever made, you know so so from going from a huge loss where I suffered a lot of depression, I had tried to take my own life at the time I’ve gone through a really dark time within my you know, in my life and then turned it around to now having a business where I work with people in over 20 countries worldwide admit the flexibility so amazing. I absolutely love what I do. I’m really passionate about it. And I still do a few weddings I’ve got I think we’ve got about four or five weddings this year. I’ve got a couple next year. I’m not really I’m just doing them because I enjoy doing them not because I have to and I’ve done over 750 weddings so I think it’s about time

Allie 9:15
Yeah, what do you think it is that got you through that dark time and kind of kept you going or what advice do you have for others who are going through a lot of us are going through a really difficult time right now just because of the world that we live in right now. With COVID and everything happening so do you have any thoughts just like words or in hindsight to share with people who are kind of feeling that right now.

Jeff 9:37
You know, it was one of the stupidest things I ever did because I did feel totally trapped. I felt I couldn’t get out of it. I had a you know pub with it in stuff and did. I felt trapped. I couldn’t get out the lease of the pervy either. And every day it was just everyday it was more money that was getting lost more money and all that money wasn’t borrowed money. That was the money knew that I had made someone in five very successful photography businesses. So I just saw that vanishing before me eyes every single week. And one night I stupidly decided to when the bar was closed is drink myself into a stupid and try and drive my car for a bridge, which fortunately for me, I was too drunk to actually managed to do it, but I managed to smash the car up. And the next morning I woke up and at the time, my daughter who was then living with, you know, the living with my ex wife was seven year old and that was the first thing I thought of and I thought, Jeff, you absolute fool, you know, how would Araya cope without a dad in a life. So then I decided on it, you know, I needed help. And one of the biggest things I tend to funnily enough, my mom is a Samaritan, and she was director of the Samaritans and in the Northeast of England, but I didn’t go to her I went to audiobooks. And I would say Amazon audiobooks pretty much changed my, my life, really, it was all about reading books on positivity and listening to books and positivity. And because when you’re in that state, your mind wanders, I found it much easier to listen to books than actually read them. And I could consume a lot more. So I go through books, maybe three times over plan that one and a half times speed. So it’s getting through the quick, and, and then, you know, realizing that you’re not alone, you know, even the most successful people have been there and been in a very similar situation. And if you start making small steps now, you know, in three months time, six months time, your life can be in a completely different direction.

Allie 11:32
Yeah, that gets me as having a seven year old myself, that really gets me. And I feel that too with books, I feel like that’s been a huge way for me to stay positive. I’ve been in both directions, audiobooks that are just like really fun novels just to get out of this dark time. And then also these books that are really just like nonfiction storytelling and uplifting and positivity, I’m in that same place in a lot of ways, you know, staying positive with those things. So that I think that’s good. Is there any specific books that you recommend that you really loved?

Jeff 12:05
Oh, god, there’s, there’s quite a few. I mean, for photographers, there’s a guy. I don’t know if he’s very well, I think he’s quite well known in the US, actually, a guy called Craig Beck. And he called he did a book called unstoppable how to have an unstoppable life. And another one is atomic habits. I don’t know if you’ve heard of that one. That’s, I’ve heard of it, but I haven’t read it. Yeah. Yeah, that’s a really good one. But I mean, I’m talking about 250 on my playlist.

Allie 12:36
Nice. Yeah, I’m gonna I love also just being able to go on the library and, you know, see what’s there and look for recommendation. So put those in there too, on the notes. All right, let’s get into our main topic of the day, which is LinkedIn, which I think is underutilized by a lot of photographers. And maybe that’s why it’s such an opportunity. So what can you tell us about how photographers, can you use LinkedIn to find clients or build a community,

Jeff 13:03
but one of the really important things to think about with with LinkedIn is it’s massively underused by photographers. So currently, I’ll just give you some stats, there’s around about 750 million LinkedIn users on the planet. And, you know, the US, UK, and India are the three biggest users. Now, the LinkedIn, the people on LinkedIn are higher wage earners. So the average wage earning on LinkedIn is about 85 to $90,000. So these aren’t freebie hunters, these aren’t the people who just want Groupon deals and stuff enough. And these are people who have money in you know, unavailable income to spend out of the hole 750 million LinkedIn profiles, only 30 million of those profiles are what you call fully optimized, so that the showing up regularly in the searches, and out of the whole 750 million only 1% of the platform, a creating regular content. So out the whole platform only 1%. So I have clients on board my program that I work with, and after three months, literally three months of just posting to LinkedIn, they’ve got a fully optimized profile, they recommend that they go to photographer in their niche because other photographers aren’t doing it. And it’s not just business to business, because you know, people who own businesses have daughters who are getting married have wives and children that they want to get photographs of they have pets that they want to have photographs, I’ve sort of it’s a fantastic opportunity to be hitting your ideal client and getting out there to your ideal client.

Allie 14:37
Do you think you have to approach it differently than some of the other platforms? Like how when you go to create content or connect on LinkedIn? How do we start and what kinds of content should we be producing that’s going to help us be seen by these people? Well,

Jeff 14:52
one of the big things I say to everybody is, when you go on to LinkedIn is to create a LinkedIn niche. So to niches elftown to be a particular type of photographer, and with with it with a niche, and each can be driven by your passion, or sometimes driven, driven by a geographical area. So I live in a place called Northumberland, in the UK, which is the most leastly, dense, densely populated county in the whole of England. So there’s hardly anybody here. So I’d be no good being a headshot photographer. But what I could do is maybe be a photographer for either hospitality, and tourism, because it’s quite big on tourism, or maybe agriculture and farming. So that would work really well, or weddings, because there’s a lot of people come up here to get married. So specialize to a particular niche. Because if you try and appeal to everybody, you become special to no one. So it’s really essential that you, you narrow yourself down if you think you say you want to franchise of five Marriott or Hilton Hotels, and you are looking on LinkedIn for somebody to come in and do photographs of your hotels for your website and for your brochures. Who would you are their employee? Would it be a specialist hospitality and food photographer, or a photographer who does babies weddings, commercial, pets, you know, so and what also another thing to think about is, is people buy for different reasons. So when people buy for weddings, boudoir, and portraits, it’s an emotional purchase. When people buy for headshots for commercial photography, for personal branding, which is huge on LinkedIn, that is a solution based process. So you know, if you if you sell into the guy who owns the hotel, who owns a restaurant, you don’t try and sell him the the images, you sell them the end results, you sell them that you’re gonna get bums on seats every night in the in the restaurant, because people are seeing these images online. And that’s been an old car, we’re gonna go here, the food looks amazing, it’s gonna get more online bookings for sell the end result is a try and sell the photographs.

Allie 16:56
So do you think so for example, I have now doing branding photography, which tends to be like personal branding photography. And to me my head immediately goes to that’s what I would focus on in LinkedIn, even though I do other things. And so do you think that people should have a whole separate brand that does this specific thing and a specific website brand, etc. Experience? Or do you think they should just pick that thing to focus in on on LinkedIn, and it’s okay, if they have the other things, once you get to the website, as long as you’re directing them to that one thing?

Jeff 17:28
Well, funnily enough, when you think about LinkedIn itself, people on LinkedIn like to do business within LinkedIn. So it’s a very, very close sort of platform. So when people come to your LinkedIn profile, that you know, they can go into, they can view your past posts, you can view everything you put on for the past year, or however long you’ve been on the you can also set up what’s called a LinkedIn company page, and connect that to your profile. I’ve got five LinkedIn company pages for the different types of businesses that I run, and then the ambassadorships that I have. And that’s all those are all connected to my, my, my profile. So people can get more information about me from my LinkedIn company page on my LinkedIn profile, and they can go to any by going to any website, it’s because you’ve got to remember website is just a snapshot in time, isn’t it, it’s only, it’s probably relevant to when it was created. And then it probably hasn’t been updated, where you can get a lot more about a person’s personality and what sort of person they are, and reviews and everything like that from your profile. Now, when I look at my link, my website stacks and I go to websites, and look at their website stats, even though LinkedIn is one of my biggest generators of business for mentor. And with photographers, less than 1% of the people who visit my website have come through LinkedIn, because they just people on LinkedIn, just stay on LinkedIn. You know, they probably get them on a call, and that’ll be about it. So if you’ve got a profile, it’s fully optimized, not fully optimized for LinkedIn, but fully optimized for your clients. So it says everything the client needs to know it’s all about them, it’s not about you, then they don’t need to go and look at another website. So when I work with photographers, I said, Look, forget about the website, don’t build a personal branding website yet. Until you’ve got that you know, you don’t want to be spending the the $1,000 on a website or whatever. LinkedIn is free, get your profile up there, get your message out there, make your profile towards your clients, stop posting, start connecting, when you’ve got about a dozen or so jobs under your belt and you’ve got some money in the bank, then go down the road of getting that website if that if that’s if you want it, you know, but it’s not a necessity.

Allie 19:43
That is very interesting and very encouraging to that we can kind of experiment with having these very specific areas of focus without having to invest all this money in a whole separate website. So that’s awesome when it comes to actually creating content on LinkedIn, what kind of content do you tend to create?

Jeff 20:03
So LinkedIn, that that, again, is a huge thing with people on LinkedIn, like, you know, I said at the very beginning, less than 1% of people post content. And you know, I’ll speak to photography, especially when I get somebody who’s just new and come on board the program. And a lot of, as I say, a lot of people who come on my program off on LinkedIn, you know, they’ll message me and say, Jeff, I’ve been watching your stuff. I’ve been seeing your posts, I’ve been reading your content for the past six months, but I might get like a little message into my inbox and say, Jeff, I’m really interested in joining your program. So then I look at the person who sent me that message, and I think, hang on a minute. I’ve never heard of that person before. They’ve never interacted with any of my content. They’ve never commented. I just can’t remember seeing them. So I’ll say, Yeah, let’s regroup a call. And then when it comes to have a call, I get this over and over again. And I say are, you know, you message me through LinkedIn, I have been watching you for about six months. But I’ve never commented because I’m frightened to use the platform. Photographers are terrified to use the platform, not not post, let alone, let alone just come in to you know, because they feel that everybody on there is so professional, you’re going to be judged by whatever you put out. Where actually, it’s the complete opposite. If ever, there was a more forgiving platform and social media, and a pleasant place to be. It’s LinkedIn, it’s not like you don’t get the haters, like you do on like Facebook and stuff. Yeah. So it’s, it’s, it’s so refreshing. And and people love to hear good stories, the love inspirational stories, the love sharing, you know, imagery of like local views, you know, local scenes that, like tips and hacks that we’re going to improve the business. And I think one of the biggest things I can say to people on LinkedIn is be yourself. Don’t be afraid to be yourself. Because the one thing about LinkedIn with posting content, I’ve built a reputation. And I’ve got over 30,000 30,000 followers on LinkedIn, who are photographers, and they’re, you know, they’re watching me, they’re watching the content I put out there. Now imagine, if you put something out there now suddenly says, Oh, hey, that’s a lot of crap. I’d you know, I disagree with that. People are reading the comments that I’m putting there. So that just makes me look really unprofessional, you know, I could lose that entire brand that I’ve built up. So even if I have, and it’s only ever happened on two or three occasions where somebody has made a, quite a nasty remark on a comment that I’ll post that I put out there, I’ll just message I’ll just post underneath it. No problem. That’s, you know, that’s your entitlement. You know, we all have our own opinions. Unfortunately, I don’t agree with you on this one, but I wish you all the best. And then literally, within about 15 minutes, I’ve had another three or four photographers slagging this guy off and taking them down. But I’m not going to ruin my brand, for the sake of somebody else. But that is very, very, remember, I’ve got 30,000 followers, you know, so. So it’s, it’s very, it’s happened to me maybe two or three times in the past four years. It’s it is such a forgiving platform. So I tend to post I can see that, yeah, of course, tips, advice, inspirational stuff, and then it comes back to the old thing, you know, people buy from people who they know, they’re like, and they trust. So you have to go down a journey. So to be known, you have to put your name out there, you have to get out there, you know, because your credibility on LinkedIn is how visible you are. See, if you’re gonna just kind of sit back in the sidelines and do nothing you’re never going to be seen. And it’s the people that go to photographers are the ones who shout and put their stuff out there and try and help each other and, and make that step and do that post. And so, you get known and then to be liked, is you have to post in a way that is genuine and human and not like a robot, you know, and not coming salesy. Because when when you put in stuff when human people buy from people they like so if you can get that relationship going people start to like you and then they will trust you if you don’t try and sell to them. I probably hardly ever put a sales post out on LinkedIn. And then I’ll say to people you know, if you want a free advice call, give me a shout. We’ll jump on a 30 minute free advice call I’ll send you a brochure about my program and if you’re interested then say Jeff, tell me Well, if you’re not go in take the full 330 minutes free advice you know, and it’s it’s happening and people love that because it’s a genuine thing and so that that is it. That’s the thing is to get out there and start putting content out.

Allie 24:37
I can see a lot of potential for the branding side because let’s say I’m let’s say that I choose personal branding or just small business branding as my topic that I want to focus on on LinkedIn, which seems relevant. And then I happen to know quite a lot about branding because I’ve branded my own business and studied things like that. So I have a lot of advice to offer in how to use those images and How you know how you can improve your brand. So I feel like I’m seeing a lot of chances to create content around that bigger picture, but then really focusing on like designing your session. Is there also I know you do these lives LinkedIn lives, do you think that that’s been a big part of creating your presence on LinkedIn?

Jeff 25:20
Definitely. Because LinkedIn live, again, is that there’s hardly anybody got LinkedIn live, you know, because if if people aren’t going to have the frame to even post and comment, certainly not going to do alive, you know, but LinkedIn live gets you out there and it creates more personality, you know, you can answer people’s questions, and you can get in front of your audience a lot easier. And one thing that I was going to say when you’re talking about branding, and I would say probably, probably about 60% of the photographers I work with all over the world now are into the branding and personal branding, because it’s coming. Huge thing. I mean, even the hashtag on LinkedIn, personal branding has over 10 and a half million followers. But I’ve started the photographers, I worked with 10 to start like micro niche in personal branding. So funny. I was talking to a photographer this morning, Mr. Dunham, who has been on program that for a month now and is passionate about food. She’s a foodie, she loves to cook, she’s created her brand. And she’s called herself the foodies photographer. So she creates personal branding images for people within the food and hospitality industry. So it’s people who she’s doing pictures of the artisan Baker, the chocolates here, the organic farmer with these with the sausages that he’s made and stuff, because these people are part of their produce and their brand. It’s the people behind the produce, that make it special. It’s not made any huge factory, you know, so they are their own brand. I’ve got another guy Gwen Jones, based in Wales. And he’s a personal he’s a headshot photographer and his personal branding and headshots for people in the financial services and banking industry. He has a background in financial services, banking, so he understands that industry really well. He’s tailored himself down to that industry, and he knows that industry has money to spend, you know, that is the industry where they’re not going to be, you know, trying to knock them down a few 100 pounds on a shoot. And then I have another lady and Thomas who’s doing exceptionally well in personal branding, but hers is more for creative, like coaches, entrepreneurs, thought leaders, because she understands that those people are the type of people who value their own personal brand, because they are their brand, you know, so they understand the value behind the imagery, because if they look good, their programs and their courses and their services look good and sell better. So she’s so if you can make your niche even better, you know, because you’re going to stand out as the photographer who helps you know, the artisan Baker, sell more bread and then create a huge Facebook following, you know, so

Allie 28:03
yeah, it would be a natural Yeah. Like, of course you would hire that person if you are that. What about geography? Are they in big cities that makes that easier? Are they traveling to clients? How do they make that part work? Do you know?

Jeff 28:16
Well, geography wise, obviously. Well, funnily enough, Leigh Gwynn, He’s based in Wales, and most of his clients are in London in the city. So it’s a two and a half hour three hour train journey for for GWEN But he’d book ahead in a bouquet where he’s maybe doing 40 or 50 people that day for that particular bank. So it’s well worth it. And Thomas she’s she’s based outside London, she’s about an hour and a half outside of London. But she’s now working with people all over the world because she does the virtual shoots as well and she’s got last week she had a company in Amsterdam want firstly, headshots do and and she actually had, she’s got a company in Washington DC, that 160 Headshots done, but it’s a tech company. So what they want is everybody photographed at their home. But in a funny sort of way, which is basically tell us something about some for yourself that nobody else in the company knew so. So that the ethos behind this company is they want to say that it’s it’s the people that making the company, not the company that makes the people. So you know, you might have the guy standing there with his motorbike helmet and he’s standing next to his motorbike another guy with his apron on his Penny’s mixing board because he loves to bake on a weekend, you know, or, or the woman with three dogs. And I want to engage you on because she likes to grow up when and whether so each one tells her story about that one individual person.

Allie 29:44
That’s clever. Okay, let’s get really quickly into this whole idea of virtual photoshoots. Because I know it’s been kind of controversial, and I want to hear how this is working, especially for these people who you’ve worked with. How is that? Like, what is that? How is that working?

Jeff 29:58
So I’m a Brand Ambassador, I got approached by shutter app, which is a tech company that started short wrap up in in Germany. It’s a red chested company in Germany. And they wanted like an alternative to the first time or the zoom type photo shoot virtual photo shoot. So this app shutter app, we just go to the shutter app on Google shuttler dot app. It’s a free app at the moment, so you can download it. And you can take photographs of your client using their mobile phone camera, or actually a digital SLR camera, anywhere in the world. And funnily enough, I had a shoot done last week by a photographer in London. And the images are fantastic. And I’ve got a Huawei P 30. Pro, which has a 50 megapixel camera. And the short wrap allows you on the premium version to take photographs in raw. So the guy who was doing my photographs was like, Jeff, the images I’m bringing out like 14 megapixel, cameras, the quality is there, he can, he can zoom in and zoom out, he can adjust the exposure, the white balance they are so and before the shoot, it was great for me to see it from the other side as well. And be a client on the end of it in isolation can, from my point of view, client wise, I didn’t have to travel, I was doing it in my own home. So I just held the phone up, I showed Richard my living room, then we went through into the kitchen and the office, then went outside to the garden on the patio assured him from the pantry. He was like, Yeah, I’ve already got four or five ideas what we’re going to do, and then he would pause me you know, so I just put my phone on the selfie stick, but what a lot of people do is put their phone, you know, like in the UK, we’ll call them trainers. And I think you call them sneakers in the US. Imagine you’ve got your shoe, you put the shoe the phone in the heel of the shoe bit and it stands up and then you can just you can tilt it forward backwards, move the shoe about you could put it on the table. And then Richard Richard would just be like, move this way. But you have turned yourself that way. Take the you know and you hear the foot was getting taken. And it’s brilliant. And then halfway through I was like which you can just go and change me share it and I’d run upstairs get a new shirt on come down the the ability to use something like this, first of all to have clients anywhere in the world, like you know, Scott, that job in Amsterdam, she gets that job in Washington, DC, you know, and but they’re using a photographer in the UK, so allows you to work with anybody in the world, it’s quite exciting. Obviously, the the income side of thing is a little bit less because people don’t charge as much for virtual photo shoots as they do for an in person. But it’s a fraction of the time. You know, the we did yeah, locations in my house, and it was probably 2530 minutes altogether.

Allie 32:49
That is interesting. Well, what about art is on a phone? So is it just whoever’s phone they just install the app? Or does she like send some kind of special gear in the mail or how does that part of it work?

Jeff 33:00
What happens is, so say for instance, you’re the model, I would tell you to go online with your phone to the App Store, download shutter app to your phone, then you’ve got the you’ve got a shorter app on your phone, the photographer would then send you like a connection to request you would have then a one time passcode generated ID that you would then give to the photographer, he puts that in and that URL then gives access to the all the features on your on your phone. So you can like work on your camera phone and so on here’s he could switch between wide angle lens standard lens, because who are we have three different lenses, you know, and then as soon as he hangs up as soon as you you terminate that session, it’s just the same as you know, putting the receiver down on the Skype or zoom that it you can’t go back in and look at your pictures and access here, you texts and emails and stuff you know that’s finished. If you want to have another shoot with that photographer, then you have to generate a new unique ID passcode. Now the images that that photographer takes are not captured on your phone, they are captured on the photographer’s portal. So the photographer when he does that click and takes the picture doesn’t store to your phone, it stores to his photographers portal. And then he can then like today I got my photographs back, he will then give me a link to go on to my photographs after the been edited.

Allie 34:27
So you can edit it, okay? And that makes sense. Because you think about the cost to go into let’s say in that case with every employee to go to every home and set it up and photograph them would be really time consuming if you had to actually travel to everyone’s home, not to mention it’s across the world. And to be able to do it that way. It’s kind of a really fun, creative way. But you have to be the kind of photographer who knows how to direct somebody because you have to you’re basically making them feel comfortable and making them with even another element which may be more comfortable for some less for others to be able to, you know, make sure that you know how to make clients feel comfortable. But what a creative idea. So that’s the shutter Studio app.

Jeff 35:09
Yeah, shutter apps, I’ve interviewed quite a few photographers who have used it because I want to be, you know, being an ambassador for the company, I want to, I want to get their feedback and get the information out, because I was I agreed to the ambassadorship, because I could see the value, we could bring photographers to their business to make more money, because that’s what you know, that’s the whole thing. I’m about helping photographers make more money. And I think and who uses it quite a lot, put it in a really good context is, you know, if you, you’ve got to be good with your voice, you’ve got to be good at directing people. And you’ve got to remember that, you know, it’s the opposite way around. So if you say, move left, you mean, yeah, you gotta move. And you’ve also got to think on your feet as well, you know, so you might suddenly be like, Okay, I’m in their living room. Now, what can I see, move this move that. And also, you in non controlled lighting situations, you know, so if the clouds come out, if you’ve got a big window in the house, then all of a sudden, it’s it. Thing is that a lot of mobile phones that have very good, they’re very good for dealing with massive changes in the ambient light. So as to add this as well, effectively. It’s, it’s a bit like being a wedding photographer, because your wedding photographer, you know, you, you have to think on your feet, you have to deal with all sorts of lighting conditions. Sometimes, you know, things don’t go according to plan, and you have to switch quickly and go right? Well, by doing the show over here, you know, so I think, and also good at controlling people and directing them. So if your wedding photographer, have you got experience in that you’re probably going to be good at doing a virtual shoot.

Allie 36:42
So interesting. Okay, so I’ll put that link in the show notes, too. And then Jeff, where can people find all these different resources about you like your mentoring or LinkedIn guidance, etc? Where, where can they find you online?

Jeff 36:54
If they just head over to LinkedIn and type in the photographer’s mentor on LinkedIn? They can find me there and definitely send me a connection request. I will. I’ll connect with all your listeners. If they have any questions. Don’t be afraid to just drop me a message. Say, Jeff, I listened to the podcast, can you give me a bit of advice on this? And I always say advice is free, you know, more than happy to hack into a couple of voice clips back through LinkedIn messaging, just to explain something if you’re stuck on something. My website is the photographer’s mentor.com. And it’s got my prices and more information about my mentoring services in there. And if you want a brochure, drop me a message and I can send you a brochure out as well.

Allie 37:34
Good deal. All right. Well, I’ll go connect with you right now.

Outro 37:39
Thanks for listening. check out show notes at photo field notes.com. And if you loved this episode, leave us a review on iTunes. See you next week.

Transcribed by https://otter.ai

Episode 182: Social Media Marketing Without the Overwhelm with Andréa Jones

Episode 182: Social Media Marketing Without the Overwhelm with Andréa Jones

Andréa Jones has built an online business committed to empowering businesses to utilize the power of social media in a positive and impactful way, without being overwhelmed and drained by it.

Resources

Transcript

Allie 0:00
Hey everyone, before we get into the episode today, I have an extra special freebie for you today. In my shop photo field notes.com/shop. I have a video called photo editing workflow walkthrough video. So I walk through my editing workflow, how I get my images to look how they look. And that’s normally on sale for $35. But I’m making it free through the end of February 2022 with the coupon code, edit free, so you can at checkout, put in the coupon code, edit free, and get that 100% free through the end of February 2022. All right, let’s get into the episode today.

Introduction 0:36
Welcome to the photo Field Notes podcast, where you’ll find stories, tips and inspiration from professional photographers to get you taking action in your own business and making your business dreams a reality.

Allie 0:50
Hi, everyone, this is Allie Siarto. And today I’m talking with Andrea Jones, who has built an online business committed to empowering businesses to utilize the power of social media in a positive and impactful way. And that’s without being overwhelmed and drained by it because I think we all have had that experience of just being like, oh, social media. I know I talk a lot about that I’m here. She has seven years of experience. And she hosts the acclaimed podcast savvy social podcast leads a team providing done for you service inside of her marketing agency that was named a top digital marketing agency in 2021. And she serves over 100 students in her membership savvy social school. Andrea, welcome to the podcast.

Andréa 1:30
Thank you so much for having me. I’m excited to be here.

Allie 1:33
And as we go, I apologize to everyone. You can maybe hear my cat in the background. Really loud right now. But let’s jump in. I always like to start with the backstory. So let me hear about your kind of journey, getting into social media and then providing the service and then also teaching on the side.

Andréa 1:51
Yeah, so I actually like social media and was fairly new to the internet world. I started my blog in 2004 definitely was not cool back then. And I graduated with a degree in English literature, I got into hospitality and but on this side, I was managing social media for my parents, who are both entrepreneurs, and for my friends who are artists and singers and that sort of thing. And while I was running my blog and my YouTube channel, I met my husband. And so we lived in separate countries at the time. And we actually did me on YouTube. Funny enough, but we lived in separate countries. So when I

Allie 2:40
That’s so crazy. Okay, just go into that for a quick second. Because that’s so interesting. Yeah, so we

Andréa 2:47
while we were doing an interview, just like you and I are doing together. And then we just kept talking after that. But we were both kind of like networking and collecting, connecting with other YouTubers at the time, because that’s what you do. That’s how you grow your channel, right. And so it kind of happened a bit organically. But social media is like in my life now. But with that move, so with moving to Canada, I had to tend to think about what I wanted to do. And that’s really what I launched the business. I started freelancing, doing all of the things and then landed on social media. Because I liked it, I found it to be a really nice mix of what I learned in school and university. And it was repeatable. So I was doing other things like writing product descriptions, and writing blog posts. And those are kind of like, if they need it one time kind of thing where social media is ongoing, it never stops. And so the good thing about that, as my clients always needed me. So that’s kind of how I built the agency. And things kind of grew from there.

Allie 3:58
Okay, so now let’s get into kind of some strategies that photographers can take and use in their worlds. First, let’s talk about posting strategy. I think that’s, you know, I think the ongoing nature of social media, which is what makes it so great for you as a business owner, because it’s it’s this like retainer, ongoing work is also what tends to make it so overwhelming for small business owners who don’t necessarily have a team doing this for them. So what is your advice to the those people when they’re sitting down to say, like, Oh, my God, what am I going to post? What am I gonna share here? What are you Where should they start?

Andréa 4:33
Yeah, and you know, I think part of this feeling of needing to post all the time comes from this world of being an influencer and being a content creator. So we see a lot of people posting these beautiful, perfectly styled versions of themselves. And then as business owners, we try to compete with that. So I want you to kind of separate yourself from like thinking about this as a con content creation strategy and refocusing in on this as a business owner strategy. So you’re not posting just to get likes and comments and views and all of that. That’s what content creators want. As business owners, we actually want business at the end of the day, we want people to take action. And so when you’re approaching your strategy, I want you to think about it that way. Typically, for a lot of my business owners, we’re giving ourselves a time limit instead of a content limit. So I think it’s very easy to go, I need to post, you know, four or five times a week. And for some of us, that takes hours of time that we do not have. So what I instead suggest doing is focusing on a time limit. So typically, I recommend one hour a week, that’s a that’s a significant amount of time, but enough that we can commit to especially commit to long term, right, not just like going into big bursts, and then going, I’m never doing that again. So within that one hour a week, you want to focus in on the two different types of content, we’ve got the type of content that people will convert on, so they see your beautiful work, they’re like, I want to hire that person. So those posts, your goal is to get someone to say yes, please, I want that. And so that’s what you craft that post around. And then you have the type of content that people want to engage with, they want to like it, they want to share it, especially or save it for later. So when you create that content, just keep that in mind, this isn’t the goal of this post isn’t to have someone sign up and become a client, the goal is how can they like it and share it with their friends. And so when you sit down to write those types of content pieces, it really makes it a lot clearer as a business owner, where we should be spending most of our time and how we should be approaching content creation. And then from there, we can start measuring the success of those posts. So some of the posts where we’re saying hire us people probably aren’t going to like and comment and engage because that wasn’t the point. So you want to look at different analytics, like profile views, website clicks, those sorts of things. Whereas the other type of posts to see if they’re successful, you look at things like likes and comments and shares.

Allie 7:14
How do you find the balance between the two? Because obviously, if you post too much of that, like, okay, just hire me or call to action come work with me. People might be like, Okay, this is just an ad, I don’t want to like just see ads, I want to see the more fun stuff. So what do you think, do you think? Have you found a good balance for how often to do each type?

Andréa 7:31
Yeah, so for a lot of us, we do want to switch back and forth. But even then, it depends depends on your audience and how they react. One of my clients, for example, we tested out all of these different engagement posts, we spent about a year trying to boost engagement, but honestly, when we were promoting their products, that got the most attention on their account. So and that’s a bit of an anomaly. But sometimes that happens, outside of that typically one in every five posts is directly promoting something. So maybe one of your posts is a little bit more educational. Maybe another post is a little bit of a behind the scenes, maybe another post is a question. Maybe another post is talking about your local community and uplifting the things that are happening around you. And then that fifth post is, you know, hey, here’s how you can hire me. Um, so usually one in every five is typical. But definitely look at your own stats, because it really depends on your own audience and how they react to your content.

Allie 8:36
I find my brain immediately going to Instagram as I’m picturing this, just because that’s where I put a lot of my stuff. But now I personally now use Planoly. And I finally upgraded to the pro version so that I could just auto post auto post Auto Post, the first comment, auto, post it to Facebook, etc. And so I do in that case, just share content automatically to Facebook from Instagram is like the same thing in both places. But then I also have some content that I’ll separately share on Facebook that kind of like fits better in that format, like longer form videos, slideshows and things like that. How do you approach that when you’re looking at different platforms? And I know, obviously, not everyone should be on every platform, or we might lose our minds. Like we need to focus on probably the ones that we like and can excel at. But do you tend to do that, like show the same thing in each place to catch different people? Do you tweak it a little bit for each platform? What’s your advice?

Andréa 9:31
Yes, and I love Planoly too, by the way, I think it’s a really great tool for that, especially if you’re visual, which I know a lot of y’all are. So when you think about posting to multiple platforms, I agree in that one platform is probably your main platform. It’s your main focus. You’re spending 80% of your time there, but maybe the other 20% You are kind of cross posting to some of these other platforms and I love that when you look at the bigger brands like Starbucks is one of my favorite ones go Look at their latest Instagram, and then their latest Facebook posts. They’re the same. So even these large companies that we all admire are doing the same strategy. Some people do like to post different different things to different platforms. And there are exceptions to this, especially depending on the type of content. But for most of us, we want as many people to see that content as possible. And that’s really the best way to get the most value out of that work you put into creating that content piece.

Allie 10:32
What about as we’re building this community, and I’m learning more and more in my own world, you know, I have talked a lot about Instagram and my own feelings and some on this podcast some days, I’m like, I hate it. Some days. I’m like, Yeah, okay, it’s fine. I’ve never been like, it’s my favorite. However, in the last maybe month, this this season of my business, I tend to photograph a lot of college seniors, it’s become a huge trend in the area. I mean, I assume it’s become a trend everywhere. But maybe it’s just here, where college seniors get professional photos, like similar to how seniors used to get high school seniors get used to get photos. And so they want some cap and gown photos, they want some photos without the cap and gown, they some often want photos with their roommates with their friends with their significant other. And so this is a huge like, this is like I’m booked every night doing this. And I found that when I shared on Instagram, and then I asked my client, you know, to tag me when she shared or when they shared on Instagram. I started getting a ton of DMS and booking through DMS. And so I realized oh, okay, like Instagram actually really does matter for some things. And I and it actually became fun for the first not for the first time. But like it became really fun seeing that like true engagement and messaging and booking that way. So when it comes to approaching that, you know, now I kind of look at it as it’s a little bit of the social and the community and a little bit of the search engine where people search hashtags, and they find it and finding that balance. But that’s my like long winded way of getting into the context of my question. When you are building this community or going on social? Do you have advice for turning these people who are either engaging with you or finding you through hashtags search or whatever search and actually turning them into clients? What’s your best advice for kind of making that conversion?

Andréa 12:20
Yes, absolutely. And your example of this with the college senior photos is perfect, because it’s a combination of the right offer at the right time to the right people. Okay, so you know, the right offer, especially with something that’s timely is so important, especially if you if there’s a sense of urgency to it. So you know, book this now, because you want to, you know, basically save this moment forever, through photography. So you can describe how people are feeling through words on Instagram. So that can help with the conversion, you want to have the right time as well. So posting about graduation photos in September, may not hit as well as it does in April, right. So think about the timing of the different offers that you have. And you can kind of adjust your content calendar for that. The last part of that the right people, people do find you through hashtags through search. But you nailed one of the best things about social media, which is having other people talk about your work. So as much as we can kind of pat ourselves on the back and go, I’m awesome. Hire me, it is so much more valuable when other people do it. So it’s that simple shift of asking your clients to tag you can make a world of difference that you can also be proactive about this as well. There are oftentimes a lot of community groups on Instagram. So if you are I’m going to make this up. If you’re in Charles Charleston, for instance, there’s probably like, best of Charleston page or something like that, where you can reach out to them and see if they’ll feature your work. But also just networking and participating in the community. Oftentimes we look at our followers and go, I want all of these people to hire me. But what if instead of saying I want all of these people to hire me use instead that I want all these people to share this with someone they now think about how many more people you can impact that way. And so when you’re kind of approaching your work and thinking about how to connect with the right people, get out there, start engaging and networking with people send some DMs yourself, but also start crafting that content and people want to share that they want to tag that they want to kind of DM it to their friend or whatever the case may be.

Allie 14:41
Yeah, kind of looping back on that two interesting things experiences from the last few weeks. One was that in my previously in my print release that I give to my clients, it says it has a little note that says you don’t have to tag me you have you have personal use to these images. But I would love for you to tag me. I wrote that in the print release which they probably never looked at. And so for the first time, I was like, why am I not just putting this in the communication to the client directly in the email when they get it? And so I always ask for review in every email when I send it over. And this time I just said, it goes a really long way. If you just tag me and she the one of the it was a roommate, six roommates, at least one of them did. And immediately I booked I mean, I probably booked $2,000. And work within like two days from that. Another similar in the community side was somebody posted, hey, we’re looking for a photographer to take senior photos of my daughter, Michigan, say senior photos. And I, a lot of times, I don’t post those things, because there’s already 20 comments, and I’m like, you know, who’s gonna care? Well, I had just blogged this session. So I had these really nice photos curated, put together in a blog. And so I just said, Here’s my most recent session from campus, like it goes exactly what you’re looking for. And that thread then became a whole sub thread of like, 10 more comments. And a woman contacted me and was like, I’m not even a senior, but I want to get my college friends together this fall and take photos, because I’m so inspired. So you never do know, like, it’s interesting. I think it’s also great if you kind of have those examples, like have that blog post and have that really relevant example to share. Instead of just like throwing your name in the hat. In those cases, you can actually point to something relevant. So I’m like becoming a convert a little more each day, on the season, and how busy I am. Um, what about if you’re like completely starting from scratch and building a new business online? Where would you recommend people start, so they don’t get too overwhelmed?

Andréa 16:43
Yes, and you know, Instagram is one of the most popular platforms right now. Because it’s very easy to post, especially since you already have the photography to support it, right? It’s very easy to connect as well, when you’re looking at something like Facebook, especially starting a Facebook page, you can’t really connect with other people. Whereas on Instagram pages, personal profiles are all kind of considered the same thing. So you can connect. Um, so where I recommend starting is Instagram and start building out your portfolio on there, showcase the variety of your work. And if you haven’t done anything professional yet, grab a friend, you know, take take stock of the world around you, I think there’s so much power in that. Because I know for my personal experience in choosing a photographer, it’s all about someone who I connect with their their aesthetic, essentially. So you want to showcase that. And then start building connections. Start showing up and commenting this comment example you gave is such a great example of how so many people actually read the comments, right. So even though people may not be connecting with your profile, maybe go to a local restaurant, or go to a local schools page and see how you can contribute to the community. This isn’t about promoting yourself. It’s about showing up and contributing. And it plays into natural curiosity. So what happens is when you leave a thoughtful comment, someone goes, Oh, I wonder who that is. And they click over to your profile, and they’ll see all of your beautiful work. So it’s really playing into that curiosity. I suggest spending about 1520 minutes a day on this. And it’s really is a muscle that you’re working here. This isn’t about going in on a Saturday and spending the whole day trying to do this strategy, you’ll get tired, and you’ll delete Instagram off your phone and never want to look at it again. So this is about long term lasting habits. And you’ll continue to see your own community grow and your own business grow from the strategies.

Allie 18:44
Yeah, good advice. What about LinkedIn? I feel like in the photography world, it’s looked over a lot, but there seems to be a lot of potential there. So what can you tell us about LinkedIn?

Andréa 18:55
Yes, and especially if you’re a photographer, who does like event photography, or something like that. LinkedIn search engine is one of the best when it comes to social media. So you can look for all of the people who maybe go to a specific school or university or the people who work there, you can look for people who plan specific events. So for instance, if you work really well, with event planners and your wedding photographer, start connecting with wedding event planners, they see how you can be in their Rolodex, you know. So with LinkedIn, it’s a great platform for finding those strategic collaboration partners who can really make or break your business. One of my friends who’s a photographer does this really well, or she did. She’s booked now. But she does local, pre pandemic local, like sporting event photography. And so she got really booked up just from connecting to the directors and leaders in these kinds of sporting event groups. And so I easily could see this happening On LinkedIn finding kind of an angle, reaching out connecting with someone and seeing how you can support them, and be of service and kind of use that platform. It’s not as pretty as Instagram. So you can still showcase your work. But it’s not like in that aesthetic as much I can easily see though, if you had kind of like the blog post overview of your work, how that could work really well on a platform like LinkedIn.

Allie 20:29
I think LinkedIn, I did a sales training many years ago when I ran a whole separate business, like how to connect with people, through people and through your groups and things like that. So it wasn’t necessarily like a cold contact, you’re finding them through a group. But do you think in her case, or in kind of the way you’re envisioning that, do you think it’s okay to just reach out to someone and send them a cold message and say, Hey, I do this? Or how can I support you? Or do you think that you have to be a little bit more like strategic about it in finding a similar connection to connect to you or finding a similar group to join? How do you think you should go about doing that?

Andréa 21:05
Yeah, I’m all about the warm the warm connection. So I think, you know, reaching out cold can work sometimes. But I think of this a little bit like dating. Like, if you just bumped into someone at a Starbucks and said, Will you go on a date with me tomorrow, they’d probably be like, I don’t know, you. I don’t know, maybe, maybe it’ll work for some people, it will. But for a lot of us, we kind of need to know them a little bit first, maybe we exchanged numbers first and talk first kind of thing, right. And so the same thing goes for LinkedIn, if you can find a way to connect with them. First, warm up the conversation first, and then ask even better. And, you know, when I’m thinking about these groups, even as you get into a group and get to know someone, and then you reach out, you want to make sure that it’s mutual. So if you’re just reaching out saying hire me, most people, I mean, we all get those messages, right? In our DMS, we’re like, delete, I don’t know who this is. Or I feel like they’re just trying to sell me something, right. But if you actually reach out with intention and say, Hey, I see a need here, I’d like to talk about how we can both come to an agreement to solve it, or we can work together on something. And so it’s got to be mutual, but I love finding connection points with people. So they’re one of my favorite ways to do this is look for the people who went to my school, I went to Georgia State University. So if I’m looking in one of those groups, I’m gonna say, Okay, did anyone here go to Georgia State because at least I can start a conversation that way? Or maybe you know, the same person or maybe you know, a friend. And if you do maybe reach out to that friend first and say, Hey, I saw you’re connected to this person, would you mind introducing me? And so that, yes, it will take longer, but it will be so much more rewarding at the at the end of the day. Otherwise, you could end up in that pile of deleted messages from all of the spamming people who are just trying to ask for something, you know?

Allie 22:56
Yeah. Okay, that’s very similar to how this actually was Maria Bayer, if anyone wants to do a search for Maria Bayer, I’ve interviewed her in the past, she was the one who gave me very similar advice and kind of, I hired her to train me on sales, because I was like, way back when I was like, I don’t know anything about sales. I’m so. Okay, last thing, let’s go into that. Let’s say you’re doing one hour a week, and let’s talk about how to spend that hour because I think, and then you also said, like, you know, maybe 20 minutes a day just connecting, but how if we’re spending an hour, are we creating content? How can we best utilize that time so that we’re not just like, whoopsie? I spent the whole time on Facebook, and I didn’t do anything. How should we focus that?

Andréa 23:39
Yes. And you know, I think the hardest part of this, especially for people in the photography world is the writing piece, right? Like, we love the photo piece. That part’s easy. But then when it comes to writing the caption, we go, what do we say with this photo? I just want to post it be done with it, right? So you want to prepare yourself a little bit. So even thinking about this recent campaign you did for the graduation photos, if you give yourself that theme of the season. So this is what I’m going to talk about for now, that can cut out some of the deciding what do I post right now. And then you want to think about the feelings that go along with the photos. So I think sometimes when we sit to write a caption, we’re like, Okay, this is what I did. Maybe this is the location, hire me. But think about the feeling and the intent behind why would someone need these photos and you can actually do a brainstorming session maybe once or twice a year to kind of, like get these feelings out from your clients and even have people do surveys with their clients to see, you know, why do you pick these photos? Now, a lot of the feelings behind these choices are things like I want to save this moment forever. I want to look back on this moment with fond memories. And I want to share these with my friends and family. And so if you think about this feelings behind why someone would hire you in the first place. That’s what goes in your posts. So when you sit down to write, then it’s easy. You pick a photo, you pick a feeling, and that’s what you focus on for that post in that hour. And it does feel like the first couple times you do it, it’s gonna feel challenging. And it’s because you’re literally trying a new skill, just like any skill, if you decided to, like right now, I somehow thought I could do some roller skating. And I’m very bad. I’m like a little baby giraffe, I know, I’ll get better.

Allie 25:34
So I’m so

Andréa 25:36
I’m like, I have these visions in my head of like, doing some crazy tricks and things will get. But now I’m focused on like, putting one skate in front of the other. And that’s what it’s gonna feel like when you sit down to do this, you’re at the putting one skate baby giraffe section, just like me. So keep practicing, and you will get better at it. And I think that’s part of what, especially as adults where we get stuck, because we don’t want to learn something new. But in business, you’re learning new things all the time, this is just one of those skills that you do need to learn.

Allie 26:08
One thing that really helped me with the writing piece was I’ve talked about this in the past two, but Kyndra halls, book stories that stick so incorporating storytelling into it. And then with that, I have a recent interview, if everyone wants to check out Michelle Knight, she talks about creating a story bank and creating just like any story that you have that you could kind of pop in there with your with your writing, like creating stories, because those are more engaging. So those are also really kind of good complements to what you’re sharing here where you can also take that feeling and turn it into a story. And that really helps to heighten the level of just interest makes it more engaging with you there. So Andrea, where can people find more from you all of your your podcasts, your resources, everything? Go ahead and share those?

Andréa 26:53
Yes. So the best place to start, I actually have a free course that kind of walks through outlining a strategy that works for you. Is that online drag.com/free. And it’s kind of like a sample of my perspective on social media. Because I don’t believe business owners should be content creators like like posting a million times a day. And so I take kind of a different approach there. But obviously the podcast you can find it anywhere you listen to podcast, it’s called the savvy social podcast, and my favorite platforms Instagram. So I’m at online drag that’s online, Dr. EA on Instagram. I love voice messages too. So send me a voice message. Tell me what you learned from this podcast episode. I’d love to hear from you.

Allie 27:38
Because they’re great. I’ve also just recently started using voice messages and also really like them. So alright, check those out in the show notes. If you have any questions, feel free to message Andrea, feel free to message me. And thanks for being here, everybody. And Andrea, thank you for being here.

Andréa 27:53
Thank you so much for having me.

Outro 27:55
Thanks for listening. check out show notes at photo field notes.com. And if you loved this episode, leave us a review on iTunes. See you next week.

Transcribed by https://otter.ai

Episode 180: Pivoting Your Photography Business with Paige Ray

Pivoting Your Photography Business with Paige Ray, Photo Field Notes

Paige Ray is a commercial photographer for brands that are a creative force in their industry. Today on the podcast, she’s sharing tips on how to pivot from one specialty to another as a photographer OR how to “pivot” your prices to make more money as a photographer – including how to introduce your pricing to clients as a high ticket item.

Resources:

Episode 125: How to Create an Impactful Photography Website with Britt and Kelsey of Launch Your Daydream

What to include on a photography websiteToday on the podcast, I’m hanging out with Britt Hyatt and Kelsey Christine, co-founders of the virtual branding studio, Launch Your Daydream.

Here’s what we’ll cover:

  • The biggest mistakes that photographers makes on their websites.
  • The must-have information that many photographers forget to include in their websites.
  • How to get started on your website if you’re new or looking to upgrade.
  • Quick tips for standing out in your market.
Quick Resources:
 

Get $100 off your custom brand + website design package, or get $25 off a brand + website audit through Launch Your Daydream. Use the referral code FIELDNOTES in the contract form.

Episode 41: Bootstrap Your Brand

how to choose brand colors

I’m back after a bit of a hiatus with my very first solo episode of Photo Field Notes! Today I’m talking about how to bootstrap your brand—how to create all of your branding elements (logo, color scheme, fonts, website, packaging, etc.) without spending a fortune and going into debt.

To go along with this episode, I’ve put together a one page resource guide with my favorite resources for inexpensive branding elements. You can download it here:

get the free resource guide: bootstrap your brand

Topics From Today’s Show:

  • How I use Pinterest to understand my ideal client
  • How to create a logo for your photography brand without spending a fortune
  • Using fonts in your brand
  • How to find color palettes for your brand
  • Putting together your brand packaging
  • Where to find templates for building your website quickly and inexpensively
  • How to handle tech support for your business website
  • What you choose to wear in front of clients
  • Presenting your brand in social media

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