Episode 51: How to Create Content to Attract Clients to Your Photography Business

How to use content to stand out in a crowded photography market

Amanda and I know each other from our local Rising Tide Society TuesdaysTogether Group. She runs Rough Draft Solutions, where she creates content for small and mid-sized companies. We sat down together (in person!) to share ideas around how photographers can create better content to attract clients.

A Few Topics From This Episode:

  • How to come up with content for marketing your small business when you’re feeling stuck
  • How to create a content calendar
  • How to find your business brand voice
  • How to mix personal with business on social media
  • How to create an About page that shows who you are
  • How to use Instagram to research what you put on your website
  • How to repurpose content
  • How to post content across different social media platforms


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